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January 9, 2019

4 More Ways Behavior on Social Media is Changing in 2019

As we said in part one of this focus on succeeding in social, it's critical that you understand your audience and their behavior on social media to reach them at the right time in the right context. In part two, we look at the role of storytelling, managing privacy concerns, staying relevant, and making your message resonate in the face of competition. Read on!

October 3, 2018

Tag, You’re It! 2 ‘Musts’ & 7 ‘Shoulds’ for Hashtagging

Social media is awash in hashtags – from the beloved #dogsofinstagram to the deeply serious and timely #metoo and #marchforourlives, there’s a hashtag for nearly everything. This is true in the healthcare space as well. Check out our two MUSTS and seven SHOULDS for hashtagging safely and effectively in a time when internet trolls are ready, willing and able to hijack your message.

January 4, 2018

Facebook Ad Policy Updates

Download the POV Executive Summary Facebook announced in September that it had discovered more than 3,000 ads, run between 2015 and 2017, that had amplified racial and social divisions. Now, the social giant is delivering those ads to congressional investigators and explaining more about the steps it’s taking to strengthen its

November 8, 2017

​Twitter’s New Character Limit Means More Freedom for Pharma Marketers

After years of tests and speculation about new character limits on Twitter, the platform has formally announced that the famous (or infamous) 140-character limit is no more. Now, tweets can include up to 280 characters, doubling the amount of content that can fit in each tweet. This POV will highlight some of the benefits and considerations for pharma marketers and include recommendations for leveraging Twitter with more opportunities for messaging moving forward.

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