Download the POV EXECUTIVE SUMMARY Google recently announced it will be rolling out expanded text ads (ETAs) later this year. This is the first major change to Google’s search text ad template in 15 years. Expanded text ads are paid search ads that will provide nearly 50% more space
Download the POV EXECUTIVE SUMMARY In an effort to make a massive amount of online health information easy to navigate, Google recently announced a new symptom card feature for its application and mobile search. This new feature is designed to provide high-level symptom information for general symptom search queries,
At Intouch, our teams stay on top of the latest and greatest technologies to help consistently provide the best service to our clients. We’re excited to share that BrightEdge, an industry leading search engine optimization (SEO) and content marketing platform, recently awarded Intouch full certification as part of the BrightEdge
Download the POV EXECUTIVE SUMMARY The President of the United States has the State of the Union address. Television networks have upfronts. Apple has its Worldwide Developer Conferences. Google has I/O. At each of these, speakers generate excitement about new offerings poised for release. At each, fans and critics
Download the POV EXECUTIVE SUMMARY Metadata is defined as, simply put, data (information) about data. In the world of websites, metadata is used in the form of meta tags which describe a webpage’s content. Meta tags, for example, can specify a page’s title and description. Metadata is housed within
Download the POV EXECUTIVE SUMMARY Google has been slowly changing the look of its desktop search engine results page (SERP). The new SERP adds an additional paid search ad at the top of the page (for a total of four) and removes the option to have any paid ads
Download the POV EXECUTIVE SUMMARY Google recently updated the way search results display when a user searches for a medication, including brand names, generic/compound names and OTC products (see “Naproxen,” right). When a user searches by a medication name, a revamped version of Google’s Knowledge Graph information box now
Download the POV EXECUTIVE SUMMARY Late last year, Facebook rolled out a significant update to its Search functionality, launching post search and mobile search. This year, Facebook continues to introduce new ways for users to discover timely and relevant content. Search FYI — along with other new features, such as topic-based feeds —
Download the POV EXECUTIVE SUMMARY On October 26, Bloomberg Business published a spotlight on Google’s investment in artificial intelligence (AI) and machine learning — specifically RankBrain. RankBrain is an AI system that Google has been using for the past few months to process a large percentage of its daily search requests.
How do you make sure your Google juice is as strong as possible and the best of your content makes the strongest showing it can? There are a lot of answers to this question, but one of them is canonical tags. They’re not something all marketers have heard of, though.