Gen-X women are taking on more caregiving responsibility -- making healthcare decisions not only for their children and spouses, but also for their parents. How can pharma marketers help these "chief healthcare officers" get things done and also have a life for themselves?
The National Institutes of Health defines a rare disease as "a condition that affects fewer than 200,000 people." It also estimates that 25 to 30 million people in the United States is living with one of the ~7,000 known rare diseases, yet treatments are only available for about 5% of those ~7,000! Check out the infographic from MM&M to learn more.
So you’ve made the decision to dump your agency and see what else is out there. Or maybe you’re looking to launch a new pharma product and seeking the best partner to join you in the trenches. Either way, when you’re evaluating new agency partners, it’s a big decision
Super Bowl LIV was this past Sunday, and while some (okay, most) viewers are there for the game – Go, Chiefs!! -- others tune in for the commercials, which are famously over the top and outrageously expensive to produce. We asked the creative minds at Intouch to weigh in on what worked and what wiped out.
How will pharma marketers be affected by Google's recent proposed changes to how desktop ads are identified in search results? Read on to find out.
When two companies share the responsibility for promoting a drug, there’s always the potential for tension. Visions may not align, priorities may compete, or personalities might not mesh, but by preparing for the alliance with the following tips in mind, you can help smooth the process.
Two of Intouch's own -- group creative director Charley Aldridge and senior VP, medical director David Mustalish, MD -- recently spoke with the folks at PharmaVOICE about the value of storytelling in pharma marketing.
The Instagram interface – a photo, below which appears a number of likes – is so well-known, it was its own Halloween costume. That’s changing, though, as parent company Facebook Inc. attempts to counter criticism that the social network engenders constant comparison. How will pharma marketers be affected?
Corporate data security is big business. Simple, everyday actions and awareness, as we describe in this Intouch POV, can help a marketer keep their brand’s, and company’s, and patients’, information safe.
If you, too, had a busy year and perhaps missed some of what we talked about, here's a look back at Intouch's 10 most-read posts of 2019 -- read on to get caught up and ready for 2020!