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February 13, 2020

Plenty of Rare Diseases, But Limited Options for Treatment

The National Institutes of Health defines a rare disease as "a condition that affects fewer than 200,000 people." It also estimates that 25 to 30 million people in the United States is living with one of the ~7,000 known rare diseases, yet treatments are only available for about 5% of those ~7,000! Check out the infographic from MM&M to learn more.

February 4, 2020

Super Bowl Ads: Intouch Creatives Declare Jeep & Google Spot-On, Audi Tone Deaf

Super Bowl LIV was this past Sunday, and while some (okay, most) viewers are there for the game – Go, Chiefs!! -- others tune in for the commercials, which are famously over the top and outrageously expensive to produce. We asked the creative minds at Intouch to weigh in on what worked and what wiped out.

January 14, 2020

“Depressurizing” Instagram: What Do Disappearing “Likes” Mean for Your Brand?

The Instagram interface – a photo, below which appears a number of likes – is so well-known, it was its own Halloween costume. That’s changing, though, as parent company Facebook Inc. attempts to counter criticism that the social network engenders constant comparison. How will pharma marketers be affected?

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