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February 9, 2016

The Next-Gen DSA: Customized, Simplified, Relevant

Download the POV EXECUTIVE SUMMARY Intouch Solutions was at the forefront when iPads first hit the field and reps delivered their first digital sales aids in 2010. Since then, we have accumulated reams of quantitative data and gathered feedback from hundreds of reps and physicians on the use of

December 10, 2015

Rogue Is the New Mainstream: The New Generation of Pharma Marketers

Recently Ad Age published an op-ed titled “How Agencies Must Transform for a New Generation of Clients: The Client of the Future Will Face Challenges Around Speed and Agility.” The author, Chris Johns of British consumer digital agency Forever Beta, was blunt and powerful in his view on how agencies must function today.

September 1, 2015

Master of Marketing Theory

We are proud to announce that Executive Vice President Boris Kushkuley was recently named one of PharmaVOICE’s 2015 100 Most Inspiring People in the Life-Sciences Industry. Kushkuley, or the “Master of Marketing Theory” as deemed by PharmaVOICE, is the fourth member of our executive team to bestow the honor. “I’m

June 30, 2015

The Case For Dynamic CRM Registration Forms

Download the POV OVERVIEW The design of a customer relationship management (CRM) registration form can have significant impact on program enrollment numbers. Actionable data must be captured, but the customer (whether HCP or consumer) can be unwilling to provide it. The volume of questions, the possibility of receiving spam,

April 13, 2015

Humans Not Consumers

In March 2015, Intouchers descended upon the SXSW Interactive Festival, an annual curation of cutting-edge technologies and digital creativity. Their mission? To absorb, interact, scrutinize, analyze, discuss and debate the most important takeaways from the event … and then share those back. They left SXSW inspired by actionable, practical ideas

March 18, 2015

Multichannel Marketing Comes of Age

The right message delivered to the right person at the right time through the right channel is what multichannel marketing is all about. And how to achieve this was the theme of MM&M’s March 12 conference, Enhancing Multichannel Marketing: Messaging in Support of Pharma's Paradigm Shift, held in New York

February 25, 2015

Firms Apply Programmatic Media Buying and Predictive Targeting for Astounding Results

Advertisements are everywhere. We see them outside, watch them on television and listen to them on the radio. They have infiltrated our digital lives, creating a canvas of promotions across the websites we visit. Whether consciously or not, we are constantly influenced by their messages. And, with the growing capabilities

February 23, 2015

Weaving Tapestries for Our Brands

At Intouch Solutions, we often use the metaphor of a tapestry to explain our approach to modern marketing, and we find it’s one that resonates well with our clients. In fact, PM360 recently published my column about weaving this brand tapestry and chose the theme for the cover of their November issue along with

February 3, 2015

Super Bowl Ads Highlight the Changing Nature of Advertising

The Patriots’ Malcolm Butler came from virtual anonymity to catch Super Bowl XLIX’s game-winning interception, while many of this year’s commercials garnered attention before they even aired. Avocados, cars and a Kardashian were just a few of the themes that colored this year’s advertisements. Our very own Gavin Johnston, group planning director,

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