In our increasingly digital world, we’re always receiving information in constantly changing ways. Our relationships to brands are stateless, not mediated by predictable, prescribed channels. So what’s a marketer to do on constantly shifting sands?
This week, survey company Nielsen published its 2018 Nielsen Video 360 report, a survey of 2,000 American consumers conducted in April. These data represent viewing movies and television shows just about any way you can think of: on discs, online, downloaded, etc. Nielsen describes “video” for their purposes as “film
When’s the last time you passed a pop-up shop? Probably quite recently. This decade, temporary outposts have gone from an indie phenomenon to a mainstream marketing tactic. Retail pop-ups now earn $50 to $80 billion a year for everyone from tiny startups to major brands. And healthcare pop-ups are nothing
Transparency has become a fundamental expectation for business, especially in an industry as inherently personal as healthcare. What is a company doing, how, and why? From drug pricing, to personal data, to trial outcomes, the public is increasingly vocal about demanding answers to tough questions. And with social media, both
We’ve been working with the nonprofit industry think tank the Digital Health Coalition to create our ebook, “Modern Marketing: Pharma’s Data-Powered AI Revolution.” Our goal? Explain how big data is changing marketing; what AI is, how it works, and why it matters; and what the future of modern marketing is.
At the beginning of 2018, in our view of the top trends that would shape the world of pharma in the year ahead, we noted that “technology is replacing much of pharma marketing – except empathy.” Halfway through the year, we believe this more fervently than ever. Mental health needs
“The irony of marketing in 2018," says Intouch executive vice president Boris Kushkuley in a recent Med Ad News article, "is that while our opportunities to engage with customers continuously expand through a myriad of new, increasingly digital channels, human brains remain stubbornly analog.” So what’s a 21st century marketer to
Download the POV Mary Meeker, a partner at the VC firm Kleiner Perkins Caufield & Byers, is primarily known to the world, and to Forbes’ list of the most powerful women in the world (she’s No. 77), for the report on internet trends that she’s given annually since 2004.
The first World Product Day took place on May 23, 2018, and events were held around the globe. In New York, ProductTank NYC celebrated by hosting an event at Capital One Labs. Karen Kranack, Intouch’s vice president of user experience, was there and led a panel discussion of product design
In our industry, “adverse event” is a term that refers to something very specific – a side effect of a medication. But what about the non-drug-related “adverse events” that we all face at work? Your project gets cancelled. The event you’re running goes disastrously. You don’t know what comes next
