Healthcare Marketing Blogs

01|27|23

The Issues That Matter Most in 2023: Equity

Equity is one of the five issues EVERSANA INTOUCH has identified as critical to success in 2023. Learn more!

01|12|23

The Issues That Matter Most in 2023: Talent Management

Talent management is one of the five issues EVERSANA INTOUCH has identified as critical to success in 2023. Learn more!

12|15|22

Visual Results: Introducing Google Ads’ “Image Assets” to Pharma Advertising

Pharma advertisers now have the option of adding images to their paid search ads.

12|07|22

Pharma Worries as Twitter Upheaval Continues

Justin Chase, SVP, Media, EVERSANA INTOUCH, was interviewed by Endpoints News reporter Beth Snyder Bulick for an article on pharmaceutical advertising on Twitter in the platform's current state of disarray.

11|21|22

What Matters Most: The Trends That Will Shape Pharma Marketing in 2023

In our eighth annual trends forecast, dozens of experts from EVERSANA and EVERSANA INTOUCH explain the five issues pharma marketers will need to address in 2023.

10|21|22

Four Lessons from Digital Pharma East 

SVP Strategic Planning Jeff Greene recaps the four biggest issues that were discussed at Digital Pharma East and shares some of his favorite quotes from speakers.

10|06|22

Does Science Still Sell in Pharma Advertising?

Taegan Grice, Managing Director, Creative, EVERSANA INTOUCH Engage, was recently interviewed by Endpoints News in an article on the use of scientific imagery in pharmaceutical advertising.

09|27|22

The Changing World of Streaming: Three Things Pharma Marketers Need to Know Now 

Britt Travis of our Video Investment team explains what's currently happening with streaming TV, and what pharma advertisers need to do.

06|06|22

Speak to the Heart

Director of Strategic Planning Nicole McCann-Davis shares the throughline of success in her career: whatever your goal, whoever your audience, you have to speak to their heart and inspire feeling.

05|19|22

Five Themes to Consider for Your Strategic Planning 

John Kenny, SVP of Strategic Planning, unveils the five key themes that were the focus of 2022's annual internal brand-planning conference.

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