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October 24, 2018

Suggesting Your Way to Superpowers: How Intouch Expertise Works to Keep Reps a Step Ahead

Imagine that your best and brightest reps could be given superpowers. Suddenly, they might have the ability to see into the future, or to know what people were thinking. That might not be such a sci-fi fantasy after all. Since 2010, Intouch has been working with Veeva, which offers cloud-based

August 13, 2018

The 2019 Formulary Exclusion List Season Is Here – Get Smart for Yourself and Your Brand

Download the POV With Express Scripts' recent publication of its “2019 Formulary Exclusion List Changes,” and CVS Health’s version expected around October 1, 2018, the implications of this management tool are now beginning to be known. These lists, which include specific drugs that will no longer be covered on

June 28, 2018

Watch Your Six: How Brand Managers Should Address Six-Tier Formularies

Each health insurance plan has a formulary – a list of the prescription drugs for which they will pay. Most formularies have a tiering system in which the patient’s copay increases for each tier. Historically, generics are placed in Tier 1, “preferred brands” in Tier 2, and “non-preferred brands” in

June 15, 2018

Communicating Beyond the Label: FDA Guidance Finalized

Download the POV On Wednesday, June 13, 2018, the Food and Drug Administration (FDA) finalized two important guidance documents related to communications about prescription drugs and medical devices. The draft versions of these guidance documents were released in January 2017. These recent finalized versions represent a significant opportunity for

May 15, 2018

Industry Insiders Skeptical on Trump’s Call for DTC Pricing Disclosures

On Friday, May 11, 2018, President Trump announced his administration’s “blueprint”-- titled American Patients First -- to lower prescription drug prices. The 44-page document identified four areas of focus needed to reform the current system: increase competition improve government negotiation tools create incentives for lower list prices decrease out-of-pocket costs

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