Imagine that your best and brightest reps could be given superpowers. Suddenly, they might have the ability to see into the future, or to know what people were thinking. That might not be such a sci-fi fantasy after all. Since 2010, Intouch has been working with Veeva, which offers cloud-based
When the Trump administration announced in May its “blueprint” to lower prescription drug prices — called American Patients First — we were skeptical. Of note in the plan was a proposal to force drug manufacturers to include drug pricing in advertising. At the time, we dismissed it as “not likely
Download the POV With Express Scripts' recent publication of its “2019 Formulary Exclusion List Changes,” and CVS Health’s version expected around October 1, 2018, the implications of this management tool are now beginning to be known. These lists, which include specific drugs that will no longer be covered on
The weather is stifling. Everyone but you is on holiday. That’s right, it’s August. But take heart: while you might not be poolside with a cool drink, you’re getting useful things done, right? (Or maybe you’re reading this poolside, in which case, congratulations, you’re doing both!) One of the most
Each health insurance plan has a formulary – a list of the prescription drugs for which they will pay. Most formularies have a tiering system in which the patient’s copay increases for each tier. Historically, generics are placed in Tier 1, “preferred brands” in Tier 2, and “non-preferred brands” in
Faruk Capan founded Intouch Solutions nearly two decades ago with one employee and a vision of how the Internet could connect people and positively affect patients’ lives. Now, as we approach our 20-year anniversary, we’re a world away from where it all began ... yet our goal remains the
Many of us were drawn to the healthcare industry because of the potential to make a difference—but sometimes, the work can get in the way of the mission. We can get so deep into the day-to-day that we forget about the purpose behind it. Twenty years ago, my career began
Download the POV On Wednesday, June 13, 2018, the Food and Drug Administration (FDA) finalized two important guidance documents related to communications about prescription drugs and medical devices. The draft versions of these guidance documents were released in January 2017. These recent finalized versions represent a significant opportunity for
Download the POV On May 25, 2018, a new anti-spam law called GDPR (General Data Protection Regulation) will go into full effect in the European Union (EU). This new law regulates how personal data can be used for digital advertising measurement and targeting. This provides consumers more control over
On Friday, May 11, 2018, President Trump announced his administration’s “blueprint”-- titled American Patients First -- to lower prescription drug prices. The 44-page document identified four areas of focus needed to reform the current system: increase competition improve government negotiation tools create incentives for lower list prices decrease out-of-pocket costs
