Brands can help patients and physicians by building and strengthening their relationships with NPs and PAs. Engaging them helps the entire care team perform at a higher level. Learn how here!
The virtual Pharma Marketing USA conference was held recently and comprised two days of programming on “ensuring transformation continues after COVID-19.” We found that six themes resounded across the sessions, including omnichannel, the evolving role of the rep, digital success and more.
In this POV, market access gurus Mike Motto, Glen Davis, and Peter Weissberg, discuss recent Trump administration action on drug pricing, the likelihood of further action before the 2020 election, and how pharma manufacturers can provide affordable options for more Americans.
As the demand for more privacy protections continues, the ad industry moves to create new standards that protect digital advertising practices, including targeting and messaging, while also maintaining consumer privacy.
Major national pharmacy chains have announced new options for patients who would like affordable, one-stop, comprehensive healthcare outside of the traditional care setting, as well as new opportunities for PCPs. Three Intouch market access experts offer considerations and opportunities for pharma marketers to navigate this growing retail healthcare delivery trend.
To better understand the impact of the new virtual health landscape, the DHC Group recently conducted research including thought leader roundtables, physician surveys via the SERMO network, and interviews with pharma marketers, including Intouch director of innovation, Brendon Thomas.
Marketing that accurately reflects the population matters more than ever. Reaching out appropriately to untapped audiences offers brands enormous potential to make a difference. In this POV, senior RM strategist Chanel Hemphill discusses best practices for marketing to the Black community.
Last week, Fierce Life Sciences hosted a free, three-day virtual version of Digital Pharma Week. Check out some of the key takeaways here.
In early March 2020, the violator - a simple badge, or on-page announcement - began to appear on websites. COVID-19 violators are now ubiquitous. Find out why this should matter to pharma marketers.
Healthcare professionals are still uncomfortable with the thought of seeing pharmaceutical sales reps in person. While in-person rep visits will decline, opportunities abound for brands.
