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October 31, 2018

FDA Guidance on Sharing Quantitative Data in DTC Promotion

On October 16, 2018, the Food & Drug Administration (FDA) released a new draft guidance titled Presenting Quantitative Efficacy and Risk Information in Direct-to-Consumer Promotional Labeling and Advertisements. In this POV from Intouch’s external regulatory expert Dale Cooke, we provide an overview of the guidance and offer recommendations for ensuring consumers and healthcare professionals understand promotional communications.

October 24, 2018

Suggesting Your Way to Superpowers: How Intouch Expertise Works to Keep Reps a Step Ahead

Imagine that your best and brightest reps could be given superpowers. Suddenly, they might have the ability to see into the future, or to know what people were thinking. That might not be such a sci-fi fantasy after all. Since 2010, Intouch has been working with Veeva, which offers cloud-based

August 13, 2018

The 2019 Formulary Exclusion List Season Is Here – Get Smart for Yourself and Your Brand

Download the POV With Express Scripts' recent publication of its “2019 Formulary Exclusion List Changes,” and CVS Health’s version expected around October 1, 2018, the implications of this management tool are now beginning to be known. These lists, which include specific drugs that will no longer be covered on

June 28, 2018

Watch Your Six: How Brand Managers Should Address Six-Tier Formularies

Each health insurance plan has a formulary – a list of the prescription drugs for which they will pay. Most formularies have a tiering system in which the patient’s copay increases for each tier. Historically, generics are placed in Tier 1, “preferred brands” in Tier 2, and “non-preferred brands” in

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