Now is the time to scenario-plan for a world where drug pricing assumptions account for increased discounts. Find out what pharma needs to do to prepare for this evolution.
We have incredible, emotional, engaging stories to tell, if our industry can only learn to do that with greater sophistication. Intouch group creative director Soyoon Bolton discusses how pharma marketers can get from where we are to where we need to be.
Intouch SVP of market access Mike Motto weighs in on how, in addition to value and technology, new payer partnerships and acquisitions are influencing this evolution.
Inequity, tech burnout, a year of isolation – the pandemic has taken a toll on each of us. Learn more about how healthcare brands can ease these burdens and move forward successfully in this changed world.
In the face of relentless trauma, how can pharma more effectively convey important information while also building, improving, and sustaining relationships with HCPs as they care for patients? An Intouch MD weighs in.
As healthcare marketers, we have both power and responsibility to create changes in the system to make it more equitable for all. Find out what we learned at SXSW this year, and how your brand can be more inclusive -- and helpful for all -- from day one.
Service design is a practice originally developed for the travel, hospitality, and restaurant industries. Find out how this approach can be successfully applied to pharma marketing to improve relationships and ensure patients get the treatments they need.
From dealing with self-doubt to finding a support system to writing their own professional stories, women in business have a lot to balance. Read on to learn how four female execs thrive despite the obstacles.
Women have a long way to go when it comes to career advancement, but we can learn from those who've paved the way. Register for this Intouch-sponsored HBA event that celebrates women's success, and get inspired about your own journey to the top.