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November 27, 2018

Copay Accumulator Programs: Cost Shifts and Unintended Consequences

Copay accumulator programs have been a topic of great interest to a number of groups, including managed care organizations, biopharma manufacturers, and patients over the past year. There is no industry standard name for copay accumulators; e.g., UnitedHealthcare and Express Scripts use the terms “Coupon Adjustment: Benefit Plan Protection program”

November 14, 2018

US Government Reasserts Commitment to Ensuring Accessible Websites

The Department of Justice reaffirmed its longstanding policy that Title III of the Americans with Disabilities Act (ADA) applies to websites, though once again, it declined to issue specific regulations on what websites need to do to comply with the law. In this POV from our user experience expert, Amy Toft, we explain the importance of accessibility, how adherence to Title III affects websites, and how making content accessible to all users affects pharma.

October 31, 2018

FDA Guidance on Sharing Quantitative Data in DTC Promotion

On October 16, 2018, the Food & Drug Administration (FDA) released a new draft guidance titled Presenting Quantitative Efficacy and Risk Information in Direct-to-Consumer Promotional Labeling and Advertisements. In this POV from Intouch’s external regulatory expert Dale Cooke, we provide an overview of the guidance and offer recommendations for ensuring consumers and healthcare professionals understand promotional communications.

October 24, 2018

Suggesting Your Way to Superpowers: How Intouch Expertise Works to Keep Reps a Step Ahead

Imagine that your best and brightest reps could be given superpowers. Suddenly, they might have the ability to see into the future, or to know what people were thinking. That might not be such a sci-fi fantasy after all. Since 2010, Intouch has been working with Veeva, which offers cloud-based

August 13, 2018

The 2019 Formulary Exclusion List Season Is Here – Get Smart for Yourself and Your Brand

Download the POV With Express Scripts' recent publication of its “2019 Formulary Exclusion List Changes,” and CVS Health’s version expected around October 1, 2018, the implications of this management tool are now beginning to be known. These lists, which include specific drugs that will no longer be covered on

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