A great deal of creativity and investment went into 2020 virtual conference efforts, so what comes next? Get Intouch's takeaways from one of the world's largest cancer research meetings to make sure your brand gets it right going forward.
AAPI Heritage Month may be coming to a close, but the challenges Asian Americans and Pacific Islanders face are far from over. How is your brand helping to effect change?
It's more important than ever that healthcare brands ensure information is factual, comprehensible, and available. Learn how your brand can support patients, caregivers, and HCPs when they need it most.
Our work is always about momentous moments. To most effectively -- and memorably -- meet those moments, pharma marketers can take a lesson from Disney.
If Cigna's cash incentive becomes precedent, are you prepared to quickly react if your brand is the focus for a new non-medical switching campaign?
Now is the time to scenario-plan for a world where drug pricing assumptions account for increased discounts. Find out what pharma needs to do to prepare for this evolution.
We have incredible, emotional, engaging stories to tell, if our industry can only learn to do that with greater sophistication. Intouch group creative director Soyoon Bolton discusses how pharma marketers can get from where we are to where we need to be.
Intouch SVP of market access Mike Motto weighs in on how, in addition to value and technology, new payer partnerships and acquisitions are influencing this evolution.
Inequity, tech burnout, a year of isolation – the pandemic has taken a toll on each of us. Learn more about how healthcare brands can ease these burdens and move forward successfully in this changed world.
In the face of relentless trauma, how can pharma more effectively convey important information while also building, improving, and sustaining relationships with HCPs as they care for patients? An Intouch MD weighs in.