While pharmaceutical companies have long been the target of public mistrust and negative media attention, right now the industry is doing more than its fair share of rolling up its sleeves to help.
Intouch is committed to sharing information about how the pharma marketing industry is adapting to challenges presented by COVID-19, as well as how Intouch Group and its affiliates can help clients work within the evolving parameters we face. In that spirit, our sister affiliate, Intouch B2D, recently asked clients large
The Coalition for Healthcare Communications will host a May 2020 conference on healthcare policy, from the perspective of health marketing & comms pros. Learn more & get the registration link here.
Intouch execs weigh in on key issues pharma marketers will face in 2020. From data security to the future of marketing technology, to how this year's presidential election will affect the industry, find out what key industry leaders think pharma marketers should focus on.
Gen-X women are taking on more caregiving responsibility -- making healthcare decisions not only for their children and spouses, but also for their parents. How can pharma marketers help these "chief healthcare officers" get things done and also have a life for themselves?
The National Institutes of Health defines a rare disease as "a condition that affects fewer than 200,000 people." It also estimates that 25 to 30 million people in the United States is living with one of the ~7,000 known rare diseases, yet treatments are only available for about 5% of those ~7,000! Check out the infographic from MM&M to learn more.
So you’ve made the decision to dump your agency and see what else is out there. Or maybe you’re looking to launch a new pharma product and seeking the best partner to join you in the trenches. Either way, when you’re evaluating new agency partners, it’s a big decision that
Two of Intouch's own -- group creative director Charley Aldridge and senior VP, medical director David Mustalish, MD -- recently spoke with the folks at PharmaVOICE about the value of storytelling in pharma marketing.
If you, too, had a busy year and perhaps missed some of what we talked about, here's a look back at Intouch's 10 most-read posts of 2019 -- read on to get caught up and ready for 2020!
In this POV, we explain what’s most important for you to know, recommend ways that you can stay ahead of the curve, and provide links to additional reading.