Data/Analytics

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February 8, 2017

Brave New World, Brave New Metrics: Why Engagement Analytics Matter in Value-Based Care

Download the POV EXECUTIVE SUMMARY A good product alone doesn’t always guarantee success. Today, marketers need to understand that successfully engaging with customers means providing helpful information, even if it doesn’t result in an immediate sale. This is true whether you’re offering consumer-packaged goods in retail stores or a

June 7, 2016

Solving Your Data Worries: The Top 3 Security & Privacy Concerns in Pharma Right Now

At Intouch, we hear a lot of questions, concerns and misapprehensions about data privacy and data security. They come from industry friends, current and new clients, and the public. Data security was a hot topic at this year’s SXSW conference, which featured sessions like “The Coming Merger of Data and

May 10, 2016

Data Science Is the New Black: The Interventional Implications of Data

Dirk Reinhardt is Senior Vice President, Director of Strategic Planning. From the international geopolitical environment to the status of your weight-loss program, big data makes it possible to understand the current state and address events more rapidly and efficiently than ever before. This isn’t news. “Big data” is a term

January 19, 2016

Dig Deeper, Stay Compliant With Data Retention

Pharma has long shied away from participating in social media, and somewhat rightly so. Between the need to maintain FDA compliance and the risk of unfettered public participation, there’s a lot at stake. But there are steps we can take to make social safer. Two questions we often hear from

January 13, 2016

Data Security: Know What’s at Stake and How to Keep It Safe

The tax, audit and advisory firm KPMG recently reported that, among 223 healthcare executives surveyed, 81% said their organization had been compromised by at least one cyber attack in the past two years. And attacks have not been limited to hospital and insurance networks; big-name pharma execs have also acknowledged their companies have been

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