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December 6, 2018

GDPR, AI and Machine Learning in the Age of Data Privacy

As of May 2018, the implementation of the General Data Protection Regulation (GDPR) allows European consumers more “ownership” of their data and the ability to remove that data from marketing systems. This POV from Intouch innovation manager Andrew Grojean will answer these questions and provide recommendations for marketers leveraging AI in the new age of data privacy and security.

January 8, 2018

The Data Will See You Now: Welcome to the Future of Healthcare

From how we manage our own health, to the job of a physician, to the managed care industry, the surfeit of data has changed everything. And pharmaceutical marketing is no exception. In this POV, we investigate these seismic shifts driven by the omnipresence of data, the macro and micro trends that pharma marketers need to know, and how to apply the knowledge to stay ahead.

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