Last fall, we published a POV called “Should Pharma Care About California’s New Data Privacy Law?” Since then, we’ve been monitoring the legislative process and the discussions and reactions of opinion leaders. This updated POV provides the latest thinking on this law and its implications for pharma marketers.
Data science: a term that always sounds cutting-edge. While discussions of personalized medicine and the related science of gene therapy and similar advances become more science than science fiction, pharma marketing is beginning to step into the individualized, independent experience economy, as well. What is the experience economy? It’s not
Adobe Summit just keeps growing. More sessions, more attendees, more solutions. The past two Summits have been all about the experience, and even though Intouch attendees reported that this year was all about the data, the 2019 Summit was really still all about the experience. Several Intouchers attended this
Each year, Intouch heads to South by Southwest to talk to experts, share insights, and get inspired by the most creative minds in the world. On the ground, we debrief, connect the dots, and distill our findings to the themes and actions that will mean the most to our teams
Amazon Comprehend Medical is Amazon's latest web solution for analyzing unstructured text in medical records. Find out how ACM can benefit patients, HCPs and pharma in this Intouch blog post.
As of May 2018, the implementation of the General Data Protection Regulation (GDPR) allows European consumers more “ownership” of their data and the ability to remove that data from marketing systems. This POV from Intouch innovation manager Andrew Grojean will answer these questions and provide recommendations for marketers leveraging AI in the new age of data privacy and security.
Concerns about data privacy abound as we head into the final quarter of 2018. In this Intouch POV, we discuss the CCPA, what it entails, how pharma marketers might be affected, and what they can do to prepare for the law’s 2020 implementation.
Back to school is underway, but we still have a few more days of summer before Labor Day weekend. Maybe you can’t spend them poolside with a cool drink, but you can make the most of the end of summer! Catch up on some of the latest thinking in your
Controversy over drug pricing isn’t going anywhere, and neither is the attendant potential hit to the industry’s reputation. Outside of Capitol Hill, managed care continues to gain importance, as the slow but steady evolution continues from fee-for-service to value-based care. While healthcare remains in the political spotlight in the United
The days of “one big idea”—of deciles providing enough knowledge—are behind us. By applying data science and behavioral science, marketers are finding that they are able to plan and predict their marketing campaigns and sales training in entirely new ways.