Creative Blogs

08|18|16

Instagram Stories: How Pharma Marketers Can Embrace the New Story Feature

EXECUTIVE SUMMARYOn August 2, Instagram introduced “Instagram Stories,” a new feature that lets users and brands share photos and videos in the form of a slideshow — a “story” — that stays on a user’s Instagram page for 24 hours and then disappears. With this new format, users are encouraged to share more content on […]