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June 29, 2015

Five Things Pharma Can Learn From Consumer-Packaged Goods

As consumers continually shift the ways they find information, shop and connect with others, it’s imperative that pharma marketers move beyond the confines of traditional strategies to reach them. Intouch Solutions’ group account director and multichannel expert David Barwig believes pharma marketers can take a page from marketers of consumer-packaged

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