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July 12, 2017

From Emojis to GIFs, How Adding Fun Visual Experiences Can Deliver Complex Messages and Develop Brand Relationships

Some tactics, used widely to entertain digital audiences, are also being put to use in digital pharma to make a measurable difference in communications with patients, caregivers and healthcare professionals. Visually differentiating messages makes it easy to digest information as well as increase click rates, conversion rates and revenue. Read

June 29, 2015

Five Things Pharma Can Learn From Consumer-Packaged Goods

As consumers continually shift the ways they find information, shop and connect with others, it’s imperative that pharma marketers move beyond the confines of traditional strategies to reach them. Intouch Solutions’ group account director and multichannel expert David Barwig believes pharma marketers can take a page from marketers of consumer-packaged

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