Creative Blogs

02|11|21

Do Creatives Have a Love Language? A Relationship Guide

Cultures are like relationships – strongest, most productive, and ultimately most positive when people truly understand each other. Get our tips for great results when working with your pharma marketing creative team.

02|08|21

Intouch Creatives on Super Bowl LV Ads: From High Fives to Face Palms

What was eye-roll inducing and what was inspiring? What was fire, and what was an abysmal flop? We asked several Intouch creative leads to give us their thoughts on the winners and losers this year -- opinions may vary -- check out their responses here.

08|31|20

Craft Matters – Intouch’s New CCO on Creating Creativity

Craft matters, and it is the next frontier in our industry. Susan Perlbachs, Intouch Group's new CCO, talks about what it takes to create healthcare marketing that can stand up and hold its own next to the most beautiful and inspirational ads anywhere ­-- in any category.

02|04|20

Super Bowl Ads: Intouch Creatives Declare Jeep & Google Spot-On, Audi Tone Deaf

Super Bowl LIV was this past Sunday, and while some (okay, most) viewers are there for the game – Go, Chiefs!! -- others tune in for the commercials, which are famously over the top and outrageously expensive to produce. We asked the creative minds at Intouch to weigh in on what worked and what wiped out.

05|14|19

Intouchers Recognized in MM&M Vaccine Campaign Challenge

As cases of measles continue to be reported around the United States, our own industry was recently inspired to launch a challenge: Medical Marketing & Media (MM&M) asked readers to “use their considerable brain power to design marketing collateral to convince people to get their vaccinations.” Nearly 100 submissions were judged through a popular vote, […]

04|08|19

Intouch & Regeneron’s “A Beautiful Pair” Named One of Top 10 DTC Campaigns

Last week, Ogilvy Health’s chief creative officer Samantha Dolin shared her top 10 list for most creative DTC campaigns, and Intouch and Regeneron's "A Beautiful Pair" was among them. 

03|28|19

More Than Just a Campaign, Intouch & Regeneron Create a Love Story

Intouch is excited to introduce A Beautiful Pair, a comprehensive consumer campaign that features a stop-motion-animated television commercial, plus print, paid media and more.

02|21|19

KonMari, Marketers!

Chances are, you’ve joined the legions of new Marie Kondo fans clearing away clutter this winter. But are you doing it with your work too? Since Marie Kondo’s hit show debuted on Netflix, millions have been following her “KonMari” method: looking critically at their possessions, wondering if each item was bringing them joy – and […]

01|21|19

The Best a Brand Can Get? Gillette’s Viral Ad Is an Important Reminder to Pharma Marketers

Pharma marketers can get a valuable reminder from Gillette’s new “The Best Men Can Be” campaign: to look and act on our brand values. The ad has definitely gotten attention. But has it been successful? Read on for Intouch's take.

09|06|18

Adobe AEM: Is Your Creative Agency Doing It Right?

Creative agencies face numerous challenges when their clients adopt a marketing platform like Adobe’s Experience Manager (AEM). Even after more than 10 years on the market under various names like CQ, CQ5, and AEM, there is still simply no guidance for agencies on how to design best-in-class creative that leverages existing templates and components in your […]

Load More Posts