Throughout 2017, we’re taking a closer look at some of the concepts we highlighted at the beginning of the year. Our “Innovation During Disruption and Change” POV called out some of the shifts in technology, society, medicine and marketing that we see changing the world in which we work.
We’ve been touting the benefits of video for some time now, but it doesn’t hurt to say it again: You need more video in your marketing. This year, video will account for 74% of all online traffic. Even more compelling for marketers: video featured on a landing page has
Opportunities abound for creative marketers these days. Our work is no longer relegated to newspaper and television ads or roadside billboards. The many channels now opening up make it possible to reach people via social, web, mobile apps and even video games. PM360 asked its readers to write in and
It’s probably fair to say that most of us take our ability to see for granted. Unless you know someone with impaired vision, or you’re having one of those “what would you do if” conversations, there’s a good chance you haven’t given vision loss much thought at all. But
Download the POV EXECUTIVE SUMMARY On August 2, Instagram introduced “Instagram Stories,” a new feature that lets users and brands share photos and videos in the form of a slideshow — a “story” — that stays on a user’s Instagram page for 24 hours and then disappears. With this
“Data” is a simple word for a huge universe of information. We have more at our fingertips than ever before, but it’s our job to figure out how to get meaningful insight out of it. How can we make our work tell stories with data?
As consumers continually shift the ways they find information, shop and connect with others, it’s imperative that pharma marketers move beyond the confines of traditional strategies to reach them. Intouch Solutions’ group account director and multichannel expert David Barwig believes pharma marketers can take a page from marketers of consumer-packaged
Email subject lines are the test drive before you buy a car. Similar to a nice driving experience, a strong subject line can entice a user to take a few minutes of their day to engage with your content. Yet, while most people wouldn’t dream of buying a car without
As mobile devices pull our attention in even more directions, marketers are pressed to make the most of increasing tech capabilities. But it isn’t enough to build the shiniest new toy or create the app with the most interesting functions. We must understand our audience’s fundamental motivations better and create
Video is becoming the majority of Internet and mobile traffic. It has been proven in email to skyrocket click-thrus and slice opt-outs, and customers who view video are far more likely to purchase. Yet in a recent survey, marketers ranked video dead last in terms of exciting opportunities. A decade