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February 28, 2018

VR + AR = Real-Life Empathy

Telling someone that they’re losing their sight probably ranks among the most emotionally charged conversations a physician can have with a patient. Empathy is imperative in such conversations, but sometimes it takes a back seat to clinical next steps. But if this is a conversation between a patient and their

November 9, 2017

Go Big or Go Home: Notes From the Dare Mighty Things Conference

Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure ... than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.  – Theodore Roosevelt speech (“The

July 12, 2017

From Emojis to GIFs, How Adding Fun Visual Experiences Can Deliver Complex Messages and Develop Brand Relationships

Some tactics, used widely to entertain digital audiences, are also being put to use in digital pharma to make a measurable difference in communications with patients, caregivers and healthcare professionals. Visually differentiating messages makes it easy to digest information as well as increase click rates, conversion rates and revenue. Read

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