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July 12, 2017

From Emojis to GIFs, How Adding Fun Visual Experiences Can Deliver Complex Messages and Develop Brand Relationships

Some tactics, used widely to entertain digital audiences, are also being put to use in digital pharma to make a measurable difference in communications with patients, caregivers and healthcare professionals. Visually differentiating messages makes it easy to digest information as well as increase click rates, conversion rates and revenue. Read

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