The Midwest may be known as the Capital of Nice, but what you may not know is that it’s also a vibrant hub of creativity. Walt Disney, Hallmark Cards, Thomas Hart Benton, William S. Burroughs, and Kate Spade are just a few of the names the founders of Kansas
Creative agencies face numerous challenges when their clients adopt a marketing platform like Adobe’s Experience Manager (AEM). Even after more than 10 years on the market under various names like CQ, CQ5, and AEM, there is still simply no guidance for agencies on how to design best-in-class creative that leverages
Moneyball is a story about baseball. Historically, scouts, armed with a traditional set of statistics – like batting average, stolen bases, and runs batted in – gave their opinions on which players should be hired. But a cash crunch forced innovation, and the Oakland As developed a new system that
If you happened to catch the mid-June episode of RuPaul’s Drag Race, you’ll probably get the reference this post’s title makes. If not, read on to find out – and to learn what to do, and not do – when developing media tactics for your brand. There's No Such Thing
The virtual and augmented reality market is expanding, and pharma has begun to recognize the value of employing this promising tech. “But it's not so cool and fun when nobody uses your asset,” Natalie Mancuso, a senior product manager at Regeneron, said last year at MM&M's FutureTech Pharma workshop in Philadelphia. Mancuso
Telling someone that they’re losing their sight probably ranks among the most emotionally charged conversations a physician can have with a patient. Empathy is imperative in such conversations, but sometimes it takes a back seat to clinical next steps. But if this is a conversation between a patient and their
Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure ... than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat. – Theodore Roosevelt speech (“The
At Intouch, it’s cool to be a geek, and we have more than our fair share of them. Some go head to head with world chess champions; others use their spare time to showcase their SEO prowess; some participate in prestigious hackathons. The Reality, Virtually, Hackathon — held earlier this
When you consider your social tactic mix, should you be looking at Snapchat and Tumblr? The answer may surprise you. As Medical Marketing & Media (MM&M) noted recently, “It may have taken longer than it did elsewhere, but pharma has finally achieved some not-insignificant degree of comfort and confidence
The brands we work on can truly change and save lives, which is a far more arresting story than any that the most heartstring-tugging Procter & Gamble campaign could tell. Our stakes are higher than anyone else’s. As different as we are, though, we can still learn from the greatest
