Craft matters, and it is the next frontier in our industry. Susan Perlbachs, Intouch Group's new CCO, talks about what it takes to create healthcare marketing that can stand up and hold its own next to the most beautiful and inspirational ads anywhere -- in any category.
Intouch has earned many awards over the years, but this time our creative chops get recognition outside the world of pharma. Read on to learn more!
Super Bowl LIV was this past Sunday, and while some (okay, most) viewers are there for the game – Go, Chiefs!! -- others tune in for the commercials, which are famously over the top and outrageously expensive to produce. We asked the creative minds at Intouch to weigh in on what worked and what wiped out.
As cases of measles continue to be reported around the United States, our own industry was recently inspired to launch a challenge: Medical Marketing & Media (MM&M) asked readers to “use their considerable brain power to design marketing collateral to convince people to get their vaccinations.” Nearly 100 submissions
Recently, we had the pleasure of seeing our work named among the top 10 creative campaigns, and by an industry peer! Intouch and Regeneron's A Beautiful Pair is a comprehensive direct-to-consumer (DTC) campaign that features a stop-motion-animated television commercial, plus print, paid media and more. The campaign is designed to inspire and
Last week, Ogilvy Health’s chief creative officer Samantha Dolin shared her top 10 list for most creative DTC campaigns, and Intouch and Regeneron's "A Beautiful Pair" was among them.
Intouch is excited to introduce A Beautiful Pair, a comprehensive consumer campaign that features a stop-motion-animated television commercial, plus print, paid media and more.
Chances are, you’ve joined the legions of new Marie Kondo fans clearing away clutter this winter. But are you doing it with your work too? Since Marie Kondo’s hit show debuted on Netflix, millions have been following her “KonMari” method: looking critically at their possessions, wondering if each item was
Pharma marketers can get a valuable reminder from Gillette’s new “The Best Men Can Be” campaign: to look and act on our brand values. The ad has definitely gotten attention. But has it been successful? Read on for Intouch's take.
The Midwest may be known as the Capital of Nice, but what you may not know is that it’s also a vibrant hub of creativity. Walt Disney, Hallmark Cards, Thomas Hart Benton, William S. Burroughs, and Kate Spade are just a few of the names the founders of Kansas