As cases of measles continue to be reported around the United States, our own industry was recently inspired to launch a challenge: Medical Marketing & Media (MM&M) asked readers to “use their considerable brain power to design marketing collateral to convince people to get their vaccinations.” Nearly 100 submissions
Recently, we had the pleasure of seeing our work named among the top 10 creative campaigns, and by an industry peer! Intouch and Regeneron's A Beautiful Pair is a comprehensive direct-to-consumer (DTC) campaign that features a stop-motion-animated television commercial, plus print, paid media and more. The campaign is designed to inspire and
Last week, Ogilvy Health’s chief creative officer Samantha Dolin shared her top 10 list for most creative DTC campaigns, and Intouch and Regeneron's "A Beautiful Pair" was among them.
Intouch is excited to introduce A Beautiful Pair, a comprehensive consumer campaign that features a stop-motion-animated television commercial, plus print, paid media and more.
Chances are, you’ve joined the legions of new Marie Kondo fans clearing away clutter this winter. But are you doing it with your work too? Since Marie Kondo’s hit show debuted on Netflix, millions have been following her “KonMari” method: looking critically at their possessions, wondering if each item was
Pharma marketers can get a valuable reminder from Gillette’s new “The Best Men Can Be” campaign: to look and act on our brand values. The ad has definitely gotten attention. But has it been successful? Read on for Intouch's take.
The Midwest may be known as the Capital of Nice, but what you may not know is that it’s also a vibrant hub of creativity. Walt Disney, Hallmark Cards, Thomas Hart Benton, William S. Burroughs, and Kate Spade are just a few of the names the founders of Kansas
Creative agencies face numerous challenges when their clients adopt a marketing platform like Adobe’s Experience Manager (AEM). Even after more than 10 years on the market under various names like CQ, CQ5, and AEM, there is still simply no guidance for agencies on how to design best-in-class creative that leverages
Moneyball is a story about baseball. Historically, scouts, armed with a traditional set of statistics – like batting average, stolen bases, and runs batted in – gave their opinions on which players should be hired. But a cash crunch forced innovation, and the Oakland As developed a new system that
If you happened to catch the mid-June episode of RuPaul’s Drag Race, you’ll probably get the reference this post’s title makes. If not, read on to find out – and to learn what to do, and not do – when developing media tactics for your brand. There's No Such Thing
