In this POV, we explain what’s most important for you to know, recommend ways that you can stay ahead of the curve, and provide links to additional reading.
Many pharma executive and marketing leaders actively monitor the pricing transparency conversation in search of the meaningful insights that can truly impact their business performance. And while much public attention has been paid to items such as “drug costs in TV commercials” and “CEO testimony before Congress,” little evidence exists
In the world of pharma, spillover refers to instances in which healthcare providers (HCPs) alter their prescribing behavior in response to -- sometimes inaccurate -- perceptions of restricted access, or perhaps in response to patient complaints about co-pay burden or drug pricing. Learn about what's needed to predict spillover and avoid the problems that come with it.
In 1999, while the sweet sound of a dial-up modem accompanied our forays into the World Wide Web, Faruk Capan was taking a risk in Kansas City. It wouldn’t be his first, or his last. Raised in Istanbul, Turkey, Faruk came to Missouri for graduate studies, and then took an
Video has been touted as “the future of marketing.” Well, the future is here, and YouTube is where it’s at! YouTube is the second largest search engine, ranking only behind Google Search itself. If your brand doesn't yet have a YouTube channel, find out why it should, here.
It’s been a big year for Intouch: We’ve been celebrating our 20th anniversary for months; we opened an office in Boston this past spring, and now we’ve put down roots on the West Coast, with two new offices in San Francisco and San Diego!
In the world of pharma, where our audiences include patients, caregivers and doctors seeking information on potential lifesaving treatments -- or making a decision on a treatment that will last a lifetime -- it has never been so critical to move from a multichannel to an omnichannel marketing strategy.
Google sunsetted its Average Position metric on September 30, 2019, but how impactful was it in the first place? Average Position was, according to Google, “A statistic that describe[d] how your ad typically rank[ed] against other ads. This rank determine[d] in which order ads appear[ed] on the page.” Average positions
Another Digital Pharma East (DPE) is on the books, and yes, it’s true: DPE was about a month ago, but what we learned is still worth talking about. Check out what Intouch found most interesting at DPE 2019.
Facebook’s late-September Oculus Connect 6 event covered a lot of ground on the future of augmented and virtual reality. This recap highlights Oculus’s biggest announcements from the AR and VR event, covers the practical applications for patients, and addresses some of the ramifications for pharma.