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March 6, 2018

Compliant Chatbots on Social: Best Practices for Pharma

Download the POV The potential for artificial intelligence (AI) in social media and healthcare is incredible, and AI can no longer be relegated to innovation groups. Pharma companies can leverage AI to impact many aspects of the industry, from helping users find and talk to doctors, using AI to

February 28, 2018

AI Glossary: Defining Today’s Top Tech for Pharma Marketers

Download the POV "Artificial intelligence" ... the term is everywhere these days, but what exactly does it mean? As of this writing, the Wikipedia page for AI cites almost 300 references discussing and defining the topic. So much is being written about it every day ... how do you even process

February 27, 2018

10 Things Pharma Needs for a Successful Chatbot

Download the POV If you're not already thinking about developing a chatbot for your brand, you should be. Bots have the ability to handle common interactions faster, more efficiently, and with higher satisfaction rates than telephone or email solutions. But before you begin development, there are 10 things you must

January 29, 2018

Lay Your AI Foundation: Lessons From CES 2018

Aside from bigger, richer TVs (The Wall from Samsung), lighter more versatile virtual reality tools (HTC’s Vive Focus and Oculus Go), and driverless cars, there weren’t the kind of game-changing innovations you’d expect to see at the Consumer Electronics Show (CES) this year. That said, there were some key takeaways for pharma

May 22, 2017

Machine Learning 101: What Is It and What’s It Mean for Pharma?

What is Machine Learning? And does it affect your work as a pharma marketer? Can you separate the hype from the hope? In this article, we give you an overview of the basics of machine learning, and explain how and why it should matter to you. Put simply: Machine learning

October 18, 2016

Dreamforce 2016: AI Is Everything

Earlier this month, Salesforce — the San Francisco-based cloud-computing giant — hosted its thirteenth annual Dreamforce conference. Over the course of four days, 170,000 attendees were wowed by the potential of Salesforce’s latest products — from the possibilities opened up by ever-smarter artificial intelligence (AI) tools to an ultra-fast

July 26, 2016

The Robots Are Coming: The Evolving Role of Machine Learning and Artificial Intelligence in Healthcare Marketing

For many people, the words “artificial intelligence” (AI) or “machine learning” (ML) immediately conjure images of a complex plot in a science fiction movie like I, Robot or Ex Machina. As fascinating as Hollywood’s depiction is, the evolution of AI is much more subtle, and the potential utility is much

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