Artificial intelligence (AI) has been a major trend at SXSW for years – Intouch has summarized sessions on the topic going all the way back to 2012 – so we were not surprised to see this trend rising in volume yet again. But 2018 is the first year we’ve
Download the POV The potential for artificial intelligence (AI) in social media and healthcare is incredible, and AI can no longer be relegated to innovation groups. Pharma companies can leverage AI to impact many aspects of the industry, from helping users find and talk to doctors, using AI to
"We've turned the corner on artificial intelligence," says Justin Chase, Intouch EVP of innovation. Smart devices make it easier for consumers to get the information they need and the products they want, and for businesses to gather data about their audiences. One area where AI is currently making the biggest
Download the POV "Artificial intelligence" ... the term is everywhere these days, but what exactly does it mean? As of this writing, the Wikipedia page for AI cites almost 300 references discussing and defining the topic. So much is being written about it every day ... how do you even process
Download the POV If you're not already thinking about developing a chatbot for your brand, you should be. Bots have the ability to handle common interactions faster, more efficiently, and with higher satisfaction rates than telephone or email solutions. But before you begin development, there are 10 things you must
Aside from bigger, richer TVs (The Wall from Samsung), lighter more versatile virtual reality tools (HTC’s Vive Focus and Oculus Go), and driverless cars, there weren’t the kind of game-changing innovations you’d expect to see at the Consumer Electronics Show (CES) this year. That said, there were some key takeaways for pharma
How many times have you stood impatiently in front of a microwave as the seconds tick down? How confused — or maybe even a little offended — are you when you’re served an ad that’s clearly not meant for you? Face it: we’ve come to expect nearly instant solutions,
What is Machine Learning? And does it affect your work as a pharma marketer? Can you separate the hype from the hope? In this article, we give you an overview of the basics of machine learning, and explain how and why it should matter to you. Put simply: Machine learning
Earlier this month, Salesforce — the San Francisco-based cloud-computing giant — hosted its thirteenth annual Dreamforce conference. Over the course of four days, 170,000 attendees were wowed by the potential of Salesforce’s latest products — from the possibilities opened up by ever-smarter artificial intelligence (AI) tools to an ultra-fast
For many people, the words “artificial intelligence” (AI) or “machine learning” (ML) immediately conjure images of a complex plot in a science fiction movie like I, Robot or Ex Machina. As fascinating as Hollywood’s depiction is, the evolution of AI is much more subtle, and the potential utility is much
