/Artificial Intelligence
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May 9, 2018

Modern Marketing: The Coming AI Revolution in Pharma

We work hard every day to deserve our reputation as leaders in digital health, alerting clients and colleagues to promising trends and technologies, sorting through the hype to discern what will truly advance the industry to improve patient outcomes. So when we kept receiving questions about artificial intelligence (AI),

March 6, 2018

Compliant Chatbots on Social: Best Practices for Pharma

The potential for artificial intelligence (AI) in social media and healthcare is incredible, and AI can no longer be relegated to innovation groups. Pharma companies can leverage AI to impact many aspects of the industry, from helping users find and talk to doctors, using AI to predict heart attack risk with greater accuracy than cardiologists, and providing real-time customer support.

May 22, 2017

Machine Learning 101: What Is It and What’s It Mean for Pharma?

What is Machine Learning? And does it affect your work as a pharma marketer? Can you separate the hype from the hope? In this article, we give you an overview of the basics of machine learning, and explain how and why it should matter to you. Put simply: Machine learning

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