Artificial Intelligence Blogs

01|19|24

We All Have Data. Now What?: Finding Your Edge in the Algorithmic Age

Now, more than ever, inspiration is at a premium. In this blog, learn what you can do to help your business outpace the competition in this data-rich age.

01|09|24

AI IN LIFE SCIENCES MARKETING: Execs Dish on the Potential Benefits and Perceived Barriers

At EVERSANA INTOUCH, we’re pharmatizing AI – and to do that optimally, we needed to know exactly what the biggest desires and barriers are. Download the POV to learn what 30 life-sciences marketers said their priorities were and what difficulties they were facing in putting these new solutions to work.

10|30|23

A Revolutionary AI Use Case in Healthcare Communications: KOL “Digital Representations”

Download this POV to learn insights from research on the perceptions of AI-generated videos, specifically digital representations of KOLs.

10|20|23

“In AI We Trust”: What Dreamforce 2023 Offered Life Sciences Marketers

This year’s Dreamforce conference – the annual gathering for Salesforce, one of the main providers in commercial marketing and sales technology for the Health & Life Science (HLS) industry – was bigger and more innovative than ever. But what news will matter most for health & life sciences companies? Read the POV.

09|29|23

Enhancing Omnichannel Marketing with AI

Omnichannel marketing is on the brink of a second phase of disruption...artificial intelligence. Download the latest POV to learn how this vision is coming to life and its potential to accelerate marketing outcomes.

06|20|23

Extraordin*AI*ry Times: How Artificial Intelligence Is Reshaping Pharma Marketing

Artificial intelligence can help brands and pharma marketers achieve more. Read the POV to learn how AI is reshaping pharma marketing.

02|08|23

Exploring the Potential of Generative AI in Pharma Marketing

Chief Innovation Officer, Faruk Capan, was recently quoted in an Endpoints News article, ChatGPT and generative AI land in pharma marketing with sense of awe — and plenty of caution. Learn more!

05|31|22

Defusing the Ticking Lyme Bomb

In partnership with The Lyme Alliance and Dr. Crystal Barnwell, Intouch has developed the Lyme Bomb Detector, a new AI-powered app to help aid in the recognition and diagnosis of Lyme disease, particularly in people with darker skin.

03|09|21

Why AI Equity Is the Next Step for Transformational Pharma

Artificial intelligence is here to stay, and it has the potential to improve health outcomes when done right. But is the data informing your AI biased? How can you know, and what can you do about it? Intouch's VP of innovation, Abid Rahman, shares insights and advice.

02|02|21

Algorithms and Equity: Banishing Bias in AI

Employing artificial intelligence (AI) in healthcare can save lives. Bias in healthcare AI can cost them. The stakes are life and death. Learn what that looks like and how to avoid it.

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