///In Case You Missed It: Catch Up on Healthcare Marketing
August 9, 2018

In Case You Missed It: Catch Up on Healthcare Marketing

The weather is stifling. Everyone but you is on holiday. That’s right, it’s August. But take heart: while you might not be poolside with a cool drink, you’re getting useful things done, right? (Or maybe you’re reading this poolside, in which case, congratulations, you’re doing both!)

One of the most useful things you can do is stay up-to-date on the latest thinking in your field. And so, we’ve made that easy, bringing back our favorite “In Case You Missed It” series to give you quick shots of all of our recent coverage of a topic.

Today, we’re going broad, with all our recent coverage in the Healthcare Marketing category. Happy catching up!

Watch Your Six: How Brand Managers Should Address Six-Tier Formularies. Each health insurance plan has a formulary – a list of the prescription drugs for which they will pay. Most formularies have a tiering system in which the patient’s copay increases for each tier. In recent years, payers have introduced more and more tiers. HCPs and patients need your help more than ever as formularies increase in complexity. Here’s what you can do.

Introducing Intouch Group: The Network of More. Faruk Capan founded Intouch Solutions nearly two decades ago with one employee and a vision of how the Internet could connect people and positively affect patients’ lives. Today, 700+ strong, with offices throughout the U.S., Europe and India, we’ve reorganized under a new umbrella network called Intouch Group. Find out more.

Communicating Beyond the Label: FDA Guidance Finalized. In June, the U.S. Food and Drug Administration finalized two guidance documents related to communications about prescription drugs and medical devices. Learn what drug and medical device manufacturers need to do in light of this guidance.

Remembering the Humanity in What We Do. It’s natural to forget the importance of our work when we find ourselves in the morass of meetings and emails. Interacting with patients can bring us back to our purpose and help us make better decisions. Find out how and why from Intouch CEO Faruk Capan.

Industry Insiders Skeptical on Trump’s Call for DTC Pricing Disclosures. In May, the president announced a “blueprint” to lower prescription drug prices. The administration stated that the plan is far from complete and would take years to implement. One proposal, to add pricing disclosures to pharmaceutical advertising, received attention, but expert consensus is that you don’t need to take action right now. Find out why.

Big Tech Is Crashing the Big Pharma Party. Tech companies’ forays into healthcare have become substantial. With consumers expecting seamless digital experiences, pharma needs to become more open to partnership with big tech. Learn why this is vital to the success of the industry and individual organizations.

The Amazonification of Health. Nearly half of all online sales are done on Amazon – and now they’re moving into healthcare. Simultaneously, healthcare companies are working to become more like Amazon. Both are happening because consumers are demanding it. We are the beneficiaries of “customer-obsessed” (Amazon’s term) innovation in all other facets of our world, and we want the same for our health. Learn what this looks like.

At the premier tech and marketing festival of the year, South by Southwest, we distilled the presentations and trends down to the biggest insights. Get all the knowledge without paying for the badge, right here: