The kids are back in school, trying to remember what they learned before a long summer off. Time for you to catch up, too! And because we know how full this time of year can be, we’ve made it easy for you with our “In Case You Missed It” (ICYMI) series, giving you a quick run-down on a hot topic. Today’s ICYMI summary is all about artificial intelligence. Get the TL;DR and sound brilliant at your next meeting!

Modern Pharma Marketing: Pharma’s Data-Powered Revolution. Here’s the one place you should go first to learn about AI in pharma marketing. We’re publishing this ebook with the Digital Health Coalition, the nonprofit industry think tank experts. The final chapter will be out later this month, so catch up on the book now!

Futuristic, But Realistic.  Can pharma marketers take practical, tactical steps to use cutting-edge tech in ways that actually demonstrate ROI? Can we be futuristic and realistic? Intouch CEO Faruk Capan discusses whether we can be both futuristic AND realistic in this column for PM360.

FDA Approves AI Device in an Industry First. In May, the FDA approved the first medical device that can deliver a diagnosis of a disease without a doctor. Find out all the details in this article.

SXSW 2018: Getting Real About Artificial Intelligence. AI was a hot topic at South by Southwest 2018. Get the summary of all we learned there!

Compliant Chatbots on Social: Best Practices for Pharma. This POV addresses what AI is, how it integrates with social media, and best practices to build compliant and effective chat interfaces for consumers.

Meet Ruby, the Intouch-Built AI Bot. Who needs Siri or Alexa? We built our our own AI bot, Ruby, and she’s just for pharma!

AI Glossary: Defining Today’s Top Tech for Pharma Marketers. Sixteen brief definitions to help you become conversant in AI.

10 Things Pharma Needs for a Successful Chatbot. This POV gives you a step-by-step framework to plan for success!