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Can Games Help Your 2010 Strategy?

Amy Devine

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When finalizing your brand’s 2010 online strategy, you may want to consider including a health care game to help you connect with your target audience and achieve your messaging goals. An electronic game can be a fun, captivating way to provide disease management tips and education, promote brand awareness, encourage therapy compliance, and more.

Gaming: It’s not just for boys

You may be surprised when you see who’s “gaming” these days. According to an eMarketer study, 44% of game players are between the ages of 18-49, and 38% are female. What does this tell us? If your target audience falls somewhere within these demographics, a health care game may be very well received.

How can games benefit your sites?

Adding an electronic game to your branded or unbranded website can:

  • Increase return visits and overall traffic
  • Enhance health education
  • Drive brand awareness
  • Promote customer loyalty
  • Encourage healthy competition and interaction with other site users
  • Provide measurable results, trends and outcomes

Keep it relevant

If you are considering adding an electronic game to your online presence, it is important that the game provides relevance — not just entertainment. For example, if your target audience has diabetes, think nutrition tips. The message and value to the user should be apparent.

Intouch Solutions designed and developed a fun (and relevant!) game for Teva Neuroscience and MSWorld called “The Case of the Missing Matches.” It has sparked a lot of interest in the MS community, with over 40,000 games played since its launch in May 2009.

This cognitive-based memory video game challenges players to test and ideally improve their memory skills. After each successful game completion, players are given a tip that may help them live better with MS. Check it out at msworld.org.

We can help

If you like the idea of adding an electronic game to your online strategy, contact your Intouch representative or e-mail getintouch@intouchsol.com. We can help ensure your game is fun and relevant, achieves your messaging goals, and benefits your brand.

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