Wendy Blackburn, Author at Intouch Solutions

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So far Wendy Blackburn has created 108 blog entries.

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Five Issues in Washington for Pharma to Watch

Regulatory/Policy

June 6, 2019

Five Issues in Washington for Pharma to Watch

At the Coalition’s Rising Leaders conference on healthcare policy in Washington, D.C. May 22, a diverse set of speakers provided updates and predictions, and discussed the potential impact of the many significant healthcare policy decisions pending on Capitol Hill. This POV provides an overview of five issues to watch that were highlighted at the conference, as well as strategies for addressing them.

What About YouTube? Streaming TV and the List-Price Mandate

Regulatory/Policy

May 22, 2019

What About YouTube? Streaming TV and the List-Price Mandate

In the wake of the May 8 list-price mandate for DTC TV ads issued by the Centers for Medicare & Medicaid Services (CMS) -- and, even before that, since the draft rule was issued in October 2018 -- one of the questions we are hearing from clients is, “What about YouTube?” Read on to learn more.

Digital Health Coalition Moves Innovation Forward at East Coast Summit

Modern Marketing

March 21, 2019

Digital Health Coalition Moves Innovation Forward at East Coast Summit

As part of its commitment to keeping our industry up to date, the nonprofit Digital Health Coalition (DHC) organizes events to drive discussion around issues relevant to the digital marketing of healthcare products and services. Last week, Pfizer graciously hosted the first DHC Summit of the year at its

Four Rules From My Mom Every Woman Should Break

Intouch Culture, Intouch Culture Feature

March 8, 2019

Four Rules From My Mom Every Woman Should Break

In today’s business environment – especially as a woman – I’ve learned that following the “rules” is not always the best thing.

Pharma Patient Support Programs: What Does the Future Hold?

Healthcare Marketing

December 11, 2018

Pharma Patient Support Programs: What Does the Future Hold?

Patient support services programs have become common in the pharmaceutical industry, yet government scrutiny has left some pharma companies wondering what to do with these programs in the future. This POV lays out recommendations from overall business, compliance, legal, and regulatory viewpoints.

5 Tips for People Who Despise Networking

Intouch Culture

May 11, 2018

5 Tips for People Who Despise Networking

We’ve all heard that people fear public speaking more than death. Not surprisingly, people are also tremendously fearful of networking. On Thursday, May 3 at the HBA event sponsored by Intouch Solutions, keynote speaker Alana Muller made networking AND public speaking look easy. We all instinctively know that networking is good for us, our

December 18, 2017

Intouch Solutions Promotes Five Employees in the Chicago Office

CHICAGO, IL (December 18, 2017) Intouch Solutions proudly announces the promotion of five employees in its Chicago office. A leading marketing agency serving the pharmaceutical industry, Intouch Solutions has seen rapid expansion over the past five years and actively promotes within the 650-person firm. The five employees include: Alex Buchart,

December 14, 2017

Intouch Solutions Boosts Strategic Development Services with Hire of New Vice President

CHICAGO, IL (December 14, 2017) Intouch Solutions is proud to announce the recent hire of Alyssa Sargent, vice president of strategic development. A leading marketing agency serving the pharmaceutical industry, Intouch has seen rapid expansion over the past five years. The addition of Sargent further expands the 650-person firm. As

December 7, 2017

Intouch Solutions Advances Strategic Planning and Client Services Offerings with Leadership Promotions

NEW YORK, NY (December 07, 2017) Intouch Solutions proudly announces the promotions of Tim Kosnik, vice president of client services; Shane Mayer, senior vice president of client services; Robert Egert, senior vice president of strategic planning; and Sean Hartigan, senior vice president of strategic planning. A leading marketing agency serving

Frontiers Health: Evolving the Healthcare Customer Experience

Healthcare Marketing

November 22, 2017

Frontiers Health: Evolving the Healthcare Customer Experience

I recently attended the Frontiers Health Conference, held November 16-17 at the stunning Frank Gehry-designed Axica Center in Berlin. Intouch and our global partner Healthware co-hosted the event that brought together digital health stakeholders including startups, investors, regulators and pharma companies. To learn more about the digital health matchmaking that happened at

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