How will pharma marketers be affected by Google's recent proposed changes to how desktop ads are identified in search results? Read on to find out.
Google updates its algorithm, or the way it displays search results, around 500 times per year. For those keeping track at home, that’s more than once a day! The majority of these updates doesn’t fall on the SEO industry’s radar, let alone receive national attention. Even fewer are confirmed
Download the POV EXECUTIVE SUMMARY Google recently updated the way search results display when a user searches for a medication, including brand names, generic/compound names and OTC products (see “Naproxen,” right). When a user searches by a medication name, a revamped version of Google’s Knowledge Graph information box now