June 10, 2020
Google Doubles Down on UX With Latest Algorithm Announcement
Is your brand ready for Google's algorithm update that measures user experience? Read on to learn more.
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January 30, 2020
Google’s Latest Search Results Blur Paid & Organic Lines
How will pharma marketers be affected by Google's recent proposed changes to how desktop ads are identified in search results? Read on to find out.
April 24, 2017
The SE-Oh So Familiar Lifecycle of a Google Algorithm Update
Google updates its algorithm, or the way it displays search results, around 500 times per year. For those keeping track at home, that’s more than once a day! The majority of these updates doesn’t fall on the SEO industry’s radar, let alone receive national attention. Even fewer are confirmed
March 10, 2016
Google Updates Its Medical Knowledge Graph
Download the POV EXECUTIVE SUMMARY Google recently updated the way search results display when a user searches for a medication, including brand names, generic/compound names and OTC products (see “Naproxen,” right). When a user searches by a medication name, a revamped version of Google’s Knowledge Graph information box now