It’s more important than ever to be aware of the tension between marketing and price. How is your brand balancing ad spend with treatment access and affordability?
When it comes to engaging HCPs online, the old ways aren’t cutting it. How is your brand helping them get the information -- and the experience -- they want, when they want it?
It’s harder than ever for healthcare messaging to have an impact on target audiences. Find out what it takes for your brand to cut through the noise and make a connection.
Soon enough, COVID-19 will be the stuff of blockbusters and bestsellers, full of cliffhangers and drama. Now, it's worth taking a moment to applaud the superhuman accomplishments of vaccine scientists worldwide.
Getting patients in front of HCPs for diagnosis, treatment, and care management continues to be challenging. Here, we look at three campaigns' efforts to help patients understand why, and how, to continue getting the care that they need.
What's your career origin story? In this post, we look at Intouch SVP, Executive Creative Director Brent Scholz's very first advertisement and how it inspired his lifelong passion.
The Instagram interface – a photo, below which appears a number of likes – is so well-known, it was its own Halloween costume. That’s changing, though, as parent company Facebook Inc. attempts to counter criticism that the social network engenders constant comparison. How will pharma marketers be affected?
Corporate data security is big business. Simple, everyday actions and awareness, as we describe in this Intouch POV, can help a marketer keep their brand’s, and company’s, and patients’, information safe.
Calling someone a “drone” conjures up an image of a sad, robotic drudge – and talking about “droning on” implies monotony. But in reality, drones, or, more officially, unmanned aerial vehicles (UAVs), are doing intriguing work in healthcare.
What is attribution? According to Forbes Research, “most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.” Attribution is an attempt to rectify that. From online searches to in-office appointments, Facebook likes to conversations over Sunday dinner, your patients may have learned