Getting patients in front of HCPs for diagnosis, treatment, and care management continues to be challenging. Here, we look at three campaigns' efforts to help patients understand why, and how, to continue getting the care that they need.
What's your career origin story? In this post, we look at Intouch SVP, Executive Creative Director Brent Scholz's very first advertisement and how it inspired his lifelong passion.
The Instagram interface – a photo, below which appears a number of likes – is so well-known, it was its own Halloween costume. That’s changing, though, as parent company Facebook Inc. attempts to counter criticism that the social network engenders constant comparison. How will pharma marketers be affected?
Corporate data security is big business. Simple, everyday actions and awareness, as we describe in this Intouch POV, can help a marketer keep their brand’s, and company’s, and patients’, information safe.
Calling someone a “drone” conjures up an image of a sad, robotic drudge – and talking about “droning on” implies monotony. But in reality, drones, or, more officially, unmanned aerial vehicles (UAVs), are doing intriguing work in healthcare.
What is attribution? According to Forbes Research, “most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.” Attribution is an attempt to rectify that. From online searches to in-office appointments, Facebook likes to conversations over Sunday dinner, your patients may have learned
The Finance Committee of the U.S. Senate held two hearings – one in January and one in February -- on “Drug Pricing in America: A Prescription for Change.” As we’ve seen them unfold, they’ve been reminders of ongoing tensions with the industry, and a harbinger of what may be on the horizon for pharma manufacturers.
For nearly a decade, Intouch has been on the ground at SXSW, collecting insights and keeping pace with leaders in global innovation to bring back the newest thinking in marketing, branding, and connecting with audiences. If you can't make it, stay tuned: we'll give you the rundown once the conference gets underway!
Chances are, you’ve joined the legions of new Marie Kondo fans clearing away clutter this winter. But are you doing it with your work too? Since Marie Kondo’s hit show debuted on Netflix, millions have been following her “KonMari” method: looking critically at their possessions, wondering if each item was
Fake news is everywhere — not just in the political realm. Accuracy is more important than ever, particularly with respect to conveying health information. How is your brand handling the challenge?