Get our summary of a discussion between the Coalition for Healthcare Communication and Alison Pepper, EVP of Government Relations at the 4A's, about the current data-privacy landscape.
The 2021 virtual conference covered everything from remote monitoring to telehealth. Here's our highlight reel – a few of the moments we found to be most meaningful, interesting, forward-looking, or otherwise notable.
AAPI Heritage Month may be coming to a close, but the challenges Asian Americans and Pacific Islanders face are far from over. How is your brand helping to effect change?
Our work is always about momentous moments. To most effectively -- and memorably -- meet those moments, pharma marketers can take a lesson from Disney.
It’s more important than ever to be aware of the tension between marketing and price. How is your brand balancing ad spend with treatment access and affordability?
When it comes to engaging HCPs online, the old ways aren’t cutting it. How is your brand helping them get the information -- and the experience -- they want, when they want it?
It’s harder than ever for healthcare messaging to have an impact on target audiences. Find out what it takes for your brand to cut through the noise and make a connection.
Soon enough, COVID-19 will be the stuff of blockbusters and bestsellers, full of cliffhangers and drama. Now, it's worth taking a moment to applaud the superhuman accomplishments of vaccine scientists worldwide.
Getting patients in front of HCPs for diagnosis, treatment, and care management continues to be challenging. Here, we look at three campaigns' efforts to help patients understand why, and how, to continue getting the care that they need.
What's your career origin story? In this post, we look at Intouch SVP, Executive Creative Director Brent Scholz's very first advertisement and how it inspired his lifelong passion.