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So far Sarah Morgan has created 111 blog entries.
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January 14, 2020

“Depressurizing” Instagram: What Do Disappearing “Likes” Mean for Your Brand?

The Instagram interface – a photo, below which appears a number of likes – is so well-known, it was its own Halloween costume. That’s changing, though, as parent company Facebook Inc. attempts to counter criticism that the social network engenders constant comparison. How will pharma marketers be affected?

May 7, 2019

Attribution: The Key to Understanding and Motivating Audiences

What is attribution? According to Forbes Research, “most CMOs still struggle to quantify and communicate the value marketing creates to their leadership, peers and partners.” Attribution is an attempt to rectify that. From online searches to in-office appointments, Facebook likes to conversations over Sunday dinner, your patients may have learned

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