Mary Meeker, tech maven and founder of the newly formed Bond Capital -- and former partner at venture-capital firm Kleiner Perkins Caufield & Byers -- recently presented her latest internet trends report at Recode’s Code 2019 conference, and this one was nearly as large as the 2017 presentation. This recap highlights what’s relevant for pharma marketers.
Intouch and Veeva collaborated to provide a dive deep into best practices and actionable tips for understanding artificial intelligence and machine learning, setting the stage for successful integration of AI and ML into your marketing strategy, and applying AI in key areas for life sciences organizations.
Earlier this year, we pondered whether voice search is simply a fad or whether it’s a trend we can’t go backward from, particularly as more and more people rely on their smart phones and speakers for answers to pressing questions. Our conclusion? “From basic accessibility to on-demand disease education and
Kansas City Corporate Challenge (KCCC) is celebrating its 40th anniversary this year, and once again, competitive Intouchers -- nearly 200 -- signed up to get in the game(s). KCCC is an opportunity for people from across the Kansas City business community to get together for three months of friendly rivalry.
As cases of measles continue to be reported around the United States, our own industry was recently inspired to launch a challenge: Medical Marketing & Media (MM&M) asked readers to “use their considerable brain power to design marketing collateral to convince people to get their vaccinations.” Nearly 100 submissions
Google kicked off its annual developer conference, Google I/O, on Tuesday, with CEO Sundar Pichai stating that Google is “moving from a company that helps you find answers to a company that helps you get things done.” This appears to be very much the case: in addition to potentially life-changing
In honor of our 20th anniversary, we're asking veteran Intouchers to reflect on what it's been like to have worked with the company over the years. For this installment, we talked with campaign development developer Brian McQueen, who's been with Intouch for nearly two decades. Tell us about your first
Last fall, we previewed our internal innovation platform, DIY (Driving Innovation Yourself). The goal of DIY is to harness brainpower from across Intouch to address unmet needs in the healthcare space. Read on to learn about the winning idea and watch the promo video.
Adobe Summit just keeps growing. More sessions, more attendees, more solutions. The past two Summits have been all about the experience, and even though Intouch attendees reported that this year was all about the data, the 2019 Summit was really still all about the experience. Several Intouchers attended this
Recently, we had the pleasure of seeing our work named among the top 10 creative campaigns, and by an industry peer! Intouch and Regeneron's A Beautiful Pair is a comprehensive direct-to-consumer (DTC) campaign that features a stop-motion-animated television commercial, plus print, paid media and more. The campaign is designed to inspire and