Penelope Larson, Author at Intouch Solutions

Mary Meeker’s 2019 Internet Trends Report — What Pharma Marketers Need to Know

Healthcare Marketing

June 21, 2019

Mary Meeker’s 2019 Internet Trends Report — What Pharma Marketers Need to Know

Mary Meeker, tech maven and founder of the newly formed Bond Capital -- and former partner at venture-capital firm Kleiner Perkins Caufield & Byers -- recently presented her latest internet trends report at Recode’s Code 2019 conference, and this one was nearly as large as the 2017 presentation. This recap highlights what’s relevant for pharma marketers.

The Medical Device Marketer’s Guide to Digital Transformation

Artificial Intelligence

June 17, 2019

The Medical Device Marketer’s Guide to Digital Transformation

Intouch and Veeva collaborated to provide a dive deep into best practices and actionable tips for understanding artificial intelligence and machine learning, setting the stage for successful integration of AI and ML into your marketing strategy, and applying AI in key areas for life sciences organizations.

Voice, the Next Generation

Technology

June 10, 2019

Voice, the Next Generation

Earlier this year, we pondered whether voice search is simply a fad or whether it’s a trend we can’t go backward from, particularly as more and more people rely on their smart phones and speakers for answers to pressing questions. Our conclusion? “From basic accessibility to on-demand disease education and

2019 KCCC Brings Out Intouchers’ Competitive Spirits

Intouch Culture

June 7, 2019

2019 KCCC Brings Out Intouchers’ Competitive Spirits

Kansas City Corporate Challenge (KCCC) is celebrating its 40th anniversary this year, and once again, competitive Intouchers -- nearly 200 -- signed up to get in the game(s). KCCC is an opportunity for people from across the Kansas City business community to get together for three months of friendly rivalry.

Intouchers Recognized in MM&M Vaccine Campaign Challenge

Creative

May 14, 2019

Intouchers Recognized in MM&M Vaccine Campaign Challenge

As cases of measles continue to be reported around the United States, our own industry was recently inspired to launch a challenge: Medical Marketing & Media (MM&M) asked readers to “use their considerable brain power to design marketing collateral to convince people to get their vaccinations.” Nearly 100 submissions

Google I/O Keynote Recap: AI, Accessibility and More

Technology

May 9, 2019

Google I/O Keynote Recap: AI, Accessibility and More

Google kicked off its annual developer conference, Google I/O, on Tuesday, with CEO Sundar Pichai stating that Google is “moving from a company that helps you find answers to a company that helps you get things done.” This appears to be very much the case: in addition to potentially life-changing

Brian McQueen Talks About Nearly Two Decades at Intouch

Intouch Culture

May 3, 2019

Brian McQueen Talks About Nearly Two Decades at Intouch

In honor of our 20th anniversary, we're asking veteran Intouchers to reflect on what it's been like to have worked with the company over the years. For this installment, we talked with campaign development developer Brian McQueen, who's been with Intouch for nearly two decades. Tell us about your first

Intouch Innovation Challenge Results in AI-Powered Moral Support App

Technology

April 18, 2019

Intouch Innovation Challenge Results in AI-Powered Moral Support App

Last fall, we previewed our internal innovation platform, DIY (Driving Innovation Yourself). The goal of DIY is to harness brainpower from across Intouch to address unmet needs in the healthcare space. Read on to learn about the winning idea and watch the promo video.

Adobe Summit 2019: Data Defines the Experience

Data/Analytics

April 16, 2019

Adobe Summit 2019: Data Defines the Experience

Adobe Summit just keeps growing. More sessions, more attendees, more solutions. The past two Summits have been all about the experience, and even though Intouch attendees reported that this year was all about the data, the 2019 Summit was really still all about the experience. Several Intouchers attended this

Intouch Brings Home Gold for Eylea’s “A Beautiful Pair”

Creative

April 11, 2019

Intouch Brings Home Gold for Eylea’s “A Beautiful Pair”

Recently, we had the pleasure of seeing our work named among the top 10 creative campaigns, and by an industry peer! Intouch and Regeneron's A Beautiful Pair is a comprehensive direct-to-consumer (DTC) campaign that features a stop-motion-animated television commercial, plus print, paid media and more. The campaign is designed to inspire and

About Penelope Larson

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