Blogs
12|14|21
Primary Care Destinations Keep Changing; So Should Your Plans
Patients used to seek healthcare and prescription meds by visiting doctors’ offices -- but today, they can find health services in some pretty unexpected places. Learn how pharma marketers can stay in the conversation.
07|27|21
Drug Pricing Reform: Never Out of the Headlines
Drug pricing is not going to disappear from legislators’ desks, and even big-business-friendly politicians have pharma in their sights. Learn more about what pharma marketers need to know and do in this climate.
04|27|21
Drug Pricing Reform: Who Will Hold the Medicare Part D Contracting Cards?
Now is the time to scenario-plan for a world where drug pricing assumptions account for increased discounts. Find out what pharma needs to do to prepare for this evolution.
01|06|21
Amazon Pharmacy: How Will It Affect Pharma?
Amazon Pharmacy’s debut is worrying many, but its long-terms effect on pharma marketing remains uncertain. Read on to learn more about Amazon’s “master plan,” and whether your brand needs to consider a defensive strategy.