Amazon Pharmacy’s debut is worrying many, but its long-terms effect on pharma marketing remains uncertain. Read on to learn more about Amazon’s “master plan,” and whether your brand needs to consider a defensive strategy.
Amazon Comprehend Medical is Amazon's latest web solution for analyzing unstructured text in medical records. Find out how ACM can benefit patients, HCPs and pharma in this Intouch blog post.
Copay accumulator programs have been a topic of great interest to a number of groups, including managed care organizations, biopharma manufacturers, and patients over the past year. There is no industry standard name for copay accumulators; e.g., UnitedHealthcare and Express Scripts use the terms “Coupon Adjustment: Benefit Plan Protection program”
