Blogs

07|05|17

Google Hates Your Interstitials

EXECUTIVE SUMMARY Anyone involved in creating pharmaceutical websites is familiar with the industry’s penchant for using interstitial pop-up windows to help mitigate risk. Frequently appearing when website visitors move from one site to another, interstitials can serve as an interlude to alert the visitor that they will be seeing a different type of content on […]

08|04|16

8 Ways to Optimize YouTube Videos for Organic Search

EXECUTIVE SUMMARY Given the multiplatform world we now live in, viewers are not tuning in to TV as much, but their love of video has not decreased. They’ve simply started turning to their mobile devices. A report from Google earlier this year noted that six out of 10 people prefer watching online video platforms to […]

06|29|16

Google Expands Health Information Features with Mobile Symptom Cards

EXECUTIVE SUMMARY In an effort to make a massive amount of online health information easy to navigate, Google recently announced a new symptom card feature for its application and mobile search. This new feature is designed to provide high-level symptom information for general symptom search queries, such as “headache” or “knee pain.” The new symptom […]

05|12|16

Creating Compliant Metadata For Branded Organic Search Results

EXECUTIVE SUMMARY Metadata is defined as, simply put, data (information) about data. In the world of websites, metadata is used in the form of meta tags which describe a webpage’s content. Meta tags, for example, can specify a page’s title and description. Metadata is housed within a webpage’s HTML and is not displayed to the […]

04|08|15

Google Gives More Preference to Mobile-Friendly Websites

GOOGLE GIVES MORE PREFERENCE TO MOBILE-FRIENDLY WEBSITES EXECUTIVE SUMMARY Recently, Google announced plans to give mobile-friendly websites more preference in search engine results rankings. The algorithm change, going into effect April 21, is part of Google’s ongoing effort to improve the quality of search results for mobile users. Google confirmed this change’s significance in its […]