Blogs

01|04|18

Facebook Ad Policy Updates

Executive SummaryFacebook announced in September that it had discovered more than 3,000 ads, run between 2015 and 2017, that had amplified racial and social divisions. Now, the social giant is delivering those ads to congressional investigators and explaining more about the steps it’s taking to strengthen its ad policies and enforcement. In October, Facebook CEO Mark Zuckerberg spoke about […]

08|16|17

Facebook Ads: Boldly Go Beyond the Static Image

EXECUTIVE SUMMARY Social media advertising increases brand visibility, improves brand loyalty and is cost effective when compared with traditional methods of advertising. With Facebook ads for example, there are advanced targeting capabilities that allow marketers to reach 1.79 billion users. There are a variety of Facebook ad types that expand beyond just a static image. […]

07|24|17

How Targeted is Facebook Targeting?

EXECUTIVE SUMMARY How targeted is Facebook targeting, especially in comparison with other forms of advertising? On Facebook, filters allow you to target by interests, demographics and geography, which helps you reach the right audience. Google AdWords, on the other hand, may trigger ads based on user preferences, but Google doesn’t “know” people in the same […]