The pandemic has been more widespread and enduring than any disaster in living memory, and it's taking a toll on our psyches. How can healthcare and healthcare brands help?
When even the SXSW tech crowd is feeling burned out on technology, you know it's a trend to pay attention to. Find out what we learned about the intentional use of tech, and what it means for healthcare brands.
As healthcare marketers, we have both power and responsibility to create changes in the system to make it more equitable for all. Find out what we learned at SXSW this year, and how your brand can be more inclusive -- and helpful for all -- from day one.
1 in 10 Americans are suffering from a rare disease and for some, it can take years to reach a diagnosis. We're sharing stories that celebrate people who successfully reached a diagnosis through the power of data in honor of #RareDiseaseDay. Learn how to get involved!
Employing artificial intelligence (AI) in healthcare can save lives. Bias in healthcare AI can cost them. The stakes are life and death. Learn what that looks like and how to avoid it.
Each year, Intouch creates a “what to watch for” POV to help pharma marketers prepare for the coming year. Here, we explore 5 interrelated aspects of the pandemic’s effects, predict how they will continue to play out in 2021, and recommend how to grow and benefit from them.
For years, third-party tracking cookies were the backbone of the internet. Now, marketers must develop strategies to address targeting and measurement in a world without them. Read on to get creative solutions that keep messaging personalized in a cookieless world.
The presidential election is around the corner, and several key issues are in play, regardless of who wins. From drug pricing to DTC to disparities in healthcare and more, we drill down to what matters for pharma.
OVERLAND PARK, KS (October 15, 2020) – Intouch Group, a full-service global agency network serving the pharmaceutical industry, took home two major awards at the 2020 MM+M Awards and the 2020 PM360 Trailblazer Awards over the past few weeks. Industry publication Medical Marketing + Media (MM+M) awarded Intouch Group gold
The virtual Pharma Marketing USA conference was held recently and comprised two days of programming on “ensuring transformation continues after COVID-19.” We found that six themes resounded across the sessions, including omnichannel, the evolving role of the rep, digital success and more.