Each year, Intouch creates a “what to watch for” POV to help pharma marketers prepare for the coming year. Here, we explore 5 interrelated aspects of the pandemic’s effects, predict how they will continue to play out in 2021, and recommend how to grow and benefit from them.
For years, third-party tracking cookies were the backbone of the internet. Now, marketers must develop strategies to address targeting and measurement in a world without them. Read on to get creative solutions that keep messaging personalized in a cookieless world.
The presidential election is around the corner, and several key issues are in play, regardless of who wins. From drug pricing to DTC to disparities in healthcare and more, we drill down to what matters for pharma.
OVERLAND PARK, KS (October 15, 2020) – Intouch Group, a full-service global agency network serving the pharmaceutical industry, took home two major awards at the 2020 MM+M Awards and the 2020 PM360 Trailblazer Awards over the past few weeks. Industry publication Medical Marketing + Media (MM+M) awarded Intouch Group gold
The virtual Pharma Marketing USA conference was held recently and comprised two days of programming on “ensuring transformation continues after COVID-19.” We found that six themes resounded across the sessions, including omnichannel, the evolving role of the rep, digital success and more.
Today, the voices of influencers are vital. They can be gatekeepers to their audiences and authenticators of brand messaging, serving as extended voices of a brand. So how can pharma work well with health influencers, and to do so with expert precision? Find out here!
Many brand teams follow the same planning process year after year, but during the pandemic, the parameters have shifted dramatically. How can marketers plan for the future when there are so many unknowns? Read on to find out.
In this POV, market access gurus Mike Motto, Glen Davis, and Peter Weissberg, discuss recent Trump administration action on drug pricing, the likelihood of further action before the 2020 election, and how pharma manufacturers can provide affordable options for more Americans.
Intouch's 2020 class of interns, from disciplines across the agency, shares their thoughts about this unique summer experience, in hopes that they’ll inspire a new cohort of students and recent grads to explore rewarding opportunities at Intouch.
Major national pharmacy chains have announced new options for patients who would like affordable, one-stop, comprehensive healthcare outside of the traditional care setting, as well as new opportunities for PCPs. Three Intouch market access experts offer considerations and opportunities for pharma marketers to navigate this growing retail healthcare delivery trend.