Many of us were drawn to the healthcare industry because of the potential to make a difference—but sometimes, the work can get in the way of the mission. We can get so deep into the day-to-day that we forget about the purpose behind it. Twenty years ago, my career began
Futuristic technology is good for headlines. Every trendspotter in the game loves to talk about artificial intelligence and machine learning, virtual reality and augmented reality, robots and chatbots, etc. But sometimes, those stories can begin to feel a bit more like sci-fi entertainment, rather than like anything that’s actually part
The days of “one big idea”—of deciles providing enough knowledge—are behind us. By applying data science and behavioral science, marketers are finding that they are able to plan and predict their marketing campaigns and sales training in entirely new ways.
Thanks to digital technology, we’re able to capture, store and analyze information like never before. This is affecting every part of our lives, but especially in healthcare marketing. Data is allowing us to regain, and improve, the clarity and knowledge we once got from in-depth conversations between physicians and sales
It’s a new year, and there's a new administration in Washington. We can’t know exactly what’s going to happen, but it’s clear that we can expect a lot of changes in the months and years ahead. The Affordable Care Act. The 21st Century Cures Act. Pricing pressures. Drug and device
Well, this is it. We’ve reached the end of 2016, and it’s been quite a year. But before we celebrate a clean slate and welcome in 2017, let’s look back one more time at the principles that have helped Intouch become what it is today. Here’s Part 3 in our
As 2017 gets ever closer, we’re continuing our look back at the principles that have helped us become what we are today. Here’s Part 2 in our three-part series on thriving — not just surviving — as a pharma marketer. Be Adaptable Pharmaceutical marketing agencies — marketing agencies in general,
Over the past decade, Intouch has grown from a small digital healthcare marketing agency into a major player that can go toe to toe with anyone else in the industry. As 2016 winds down, it’s worth looking back at the principles that have helped us become what we are
Vice President Biden’s “moonshot” to cure cancer has been getting headlines since he first declared his intention to focus effort from the public and private sectors to cure cancer. While “moonshot” connotes the positive energy of the space program, it also brings to mind an enormous challenge. But today, we
Over half a million users of Amazon's Echo personal assistant have told Alexa, the “voice” of the device, that they love it. Are we one step away from robot love? Or is Amazon really on to something? I admit I could be one of the half-million. I can see why
