Blogs

06|12|19

Diversity and Inclusion – Is Your Brand Doing It Right?

Kick back with the television, a magazine, or some quality YouTube time, and you’re likely to see diversity and inclusion in many ads. Ideally, you’ll see differently abled people, interracial couples with biracial children, active seniors, same-sex couples, people of short stature, full-figured models, and friend groups that resemble the United Nations on Casual Friday. […]

09|06|18

Adobe AEM: Is Your Creative Agency Doing It Right?

Creative agencies face numerous challenges when their clients adopt a marketing platform like Adobe’s Experience Manager (AEM). Even after more than 10 years on the market under various names like CQ, CQ5, and AEM, there is still simply no guidance for agencies on how to design best-in-class creative that leverages existing templates and components in your […]

04|03|17

Why Your Spanish-Translated Content Could Be Offensive

EXECUTIVE SUMMARYHispanics have accounted for more than half of the nation’s growth in the past decade, yet pharmaceutical companies spend less on marketing to Hispanics than any other population. More importantly, organizations who simply translate their content are actually providing more of a disservice to their Hispanic consumers than any true value. Simply translating your content […]