Blogs

12|03|15

Search FYI – How Facebook’s Discovery Updates Impact Pharma Marketers

EXECUTIVE SUMMARY Late last year, Facebook rolled out a significant update to its Search functionality, launching post search and mobile search. This year, Facebook continues to introduce new ways for users to discover timely and relevant content. Search FYI — along with other new features, such as topic-based feeds — exposes users to new content and may alter the […]

08|25|15

Facebook Users Gain Control With Updated News Feed Options

EXECUTIVE SUMMARY Facebook’s most recent News Feed update was a change of pace. Instead of updating how the site’s algorithms serve content, more control was placed in the hands of users. See First is the most prominent new feature, enabling users to choose which people and Pages they want to see most often. Facebook then […]

04|01|15

New YouTube “Cards” Extend Videos’ Reach and Value

NEW YOUTUBE “CARDS” EXTEND VIDEOS’ REACH AND VALUEEXECUTIVE SUMMARY In 2014, YouTube promised content creators several new features that would allow more control over how their videos are consumed. One of those features, interactive information cards, was recently released to the public. These cards drive viewers to a website, suggest related videos and display other contextual information […]

01|28|15

Facebook Overhauls Search: How Recent Updates Impact Pharma Marketers

EXECUTIVE SUMMARY In late 2014, Facebook unveiled three changes to its search functionality to make it easier for users to find content on the social network. The most significant among these changes was Facebook finally fulfilling its 2013 promise of allowing users to search by keyword for posts from people and pages in their network. […]