Download the POV EXECUTIVE SUMMARY In an effort to combat the misinformation and “fake news” prevalent on Facebook, the platform has updated the way users share links. Brands are now limited in their ability to create custom link previews for their posts and custom share buttons for their websites.
Download the POV EXECUTIVE SUMMARY We’ve been saying for years that social media is an optimal channel for providing customer service to patients and HCPs alike. These days, consumers largely expect a social presence, no matter the industry. Pharma companies often talk about the concepts of “beyond the pill,”
Many pharma brands have established a presence on Facebook, Twitter and YouTube. Pharma-specific platforms such as PatientsLikeMe and SERMO provide opportunities for pharma companies to gain real-world insights from patients and healthcare providers. These platforms, along with relative newcomers Snapchat and Instagram, offer many social tools and engagement opportunities
At the beginning of 2016, we shared our thoughts on important social platform changes and the trends these changes pointed to. One year and many platform updates later, we’ve decided to update our list to focus on the most important changes and identify how they impact the social landscape for
Download the POV EXECUTIVE SUMMARY Facebook sparked some buzz at the recent Digital Pharma East conference by sharing a case study on the first scrolling important safety information (ISI) in a Facebook post. Bayer BETASERON® and Facebook leveraged an existing format to create a video ad that featured the
Download the POV EXECUTIVE SUMMARY On November 16, Facebook announced three big updates to its advertising measurement and reporting offerings. This comes in response to finding four calculation errors on existing metrics which raised questions about data reliability. Facebook put new processes in place to give marketers more clarity
At Intouch, we’re proud to work alongside some really smart people. Andrew Grojean, social media marketer extraordinaire, is one of those really smart people. He recently had the opportunity to show off his smarts in an exhibition game with the world champion of chess. Here’s the story from his perspective.
Download the POV EXECUTIVE SUMMARY In August, Instagram finished its rollout of new tools that allow marketers to create a business profile and enable easier engagement with users. This free offering allows businesses to feature a “Contact” button to connect with customers, boost high-performing posts through advertising, and gain
Download the POV EXECUTIVE SUMMARY On August 2, Instagram introduced “Instagram Stories,” a new feature that lets users and brands share photos and videos in the form of a slideshow — a “story” — that stays on a user’s Instagram page for 24 hours and then disappears. With this
Download the POV EXECUTIVE SUMMARY In late June, Facebook updated its News Feed algorithm to emphasize posts from users’ friends and family. This move will inherently result in less emphasis being placed on content from publishers and brand pages, including photos, videos and links. Marketers with Facebook pages will