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So far Andrew Grojean has created 35 blog entries.
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January 23, 2019

Beyond the Hype: Six Trends in Artificial Intelligence

AI has come to be a catch-all term that can apply to any technical idea we have conceived but not yet implemented. To some, AI is an unknown, scary concept powered by sci-fi or magic. For some, AI equals chatbots — but it’s so much more. In fact, AI is already disrupting industries and driving real business impact. We’ve put together six trends below that will be important for AI in the next year and beyond.

December 6, 2018

GDPR, AI and Machine Learning in the Age of Data Privacy

As of May 2018, the implementation of the General Data Protection Regulation (GDPR) allows European consumers more “ownership” of their data and the ability to remove that data from marketing systems. This POV from Intouch innovation manager Andrew Grojean will answer these questions and provide recommendations for marketers leveraging AI in the new age of data privacy and security.

November 8, 2017

​Twitter’s New Character Limit Means More Freedom for Pharma Marketers

After years of tests and speculation about new character limits on Twitter, the platform has formally announced that the famous (or infamous) 140-character limit is no more. Now, tweets can include up to 280 characters, doubling the amount of content that can fit in each tweet. This POV will highlight some of the benefits and considerations for pharma marketers and include recommendations for leveraging Twitter with more opportunities for messaging moving forward.

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