///The Art and Science of Benevolent Marketing
August 22, 2017

The Art and Science of Benevolent Marketing

By Penelope Larson | Category: Search |

Our clients continue to put money and energy into channels that many of us now try hard to avoid, which means marketers must take a different approach to connecting with their target audiences.

Nathan Stewart, director, content strategy and inbound marketing at Intouch, recently spoke with MM&M about the strategy behind “benevolent marketing” — being present where the customer is to have meaningful interactions on their terms.

Check out the brief video interview here.