Announcing the Google +1 Button for Websites
In April, Google launched their new +1 feature within their search results that essentially allows users to like a Web page directly from their search results. The +1 feature was launched with the intention of acting similar to the way that the Facebook Like button works.
When they launched the +1 button in April, Google also announced that they would be making this button available to website owners in the near future. Google has officially announced that the +1 Button is now available for site owners to place on their site. For their initial lanch, Google has partnered with several notable sites, including: Mashable, TechCrunch, and AddThis. The timing of this launch is right, as Bing has continued to advertise their integration with Facebook. The partnership between Bing and Facebook is one fairly significant differentiator between Google and Bing — especially since Google to date has not made any move to integrate with Facebook.
Social sharing has a positive influence, not only from a social media marketing perspective but also from a search marketing standpoint. Evidence shows that the more Likes, Tweets and other social mentions received, the better your site will perform in search results. Google +1 is another form of social sharing that can positively impact your digital marketing efforts. If you are trying to enlarge your social and search footprints, integrating Google’s +1 button could be an important consideration.
There are a few things you need to know if you plan to add the +1 button to your site:
- You will need to have a Google Account in order to add the button to your site.
- According to announcements, code will be available through a self-serve process.
- In order to see +1 activity, you will need to be logged in to your Google Account