How many times have you stood impatiently in front of a microwave as the seconds tick down? How confused — or maybe even a little offended — are you when you’re served an ad that’s clearly not meant for you? Face it: we’ve come to expect nearly instant solutions, and for businesses to know what we want before we ask for it. Our expectations are higher than ever; how can brands — in any industry — meet them? Artificial intelligence (AI) is one way.

In his latest column for PM360, Intouch CEO Faruk Capan says that to stay in the game, pharma marketers have to quickly catch up and keep up — and AI will power that speed.

To learn how to maximize the potential of AI, as well as how things could go wrong, check out the entire article, The AI Revolution Is Underway.