//A Meaningful Summer
August 28, 2015

A Meaningful Summer

By Sarah Lacy | Category: Intouch Culture |

Professional, passionate and philanthropic — three adjectives that describe this group of 36 Intouch Solutions summer interns. Their disciplines ranged from account to project management and from creative to analytics. Throughout the summer and in conjunction with their departmental duties, they were challenged with creating and implementing group projects to benefit three non-profit clients: the Medical Missions Foundation, the Heartland chapter of the National Parkinson’s Foundation Heartland chapter, and a program for teenagers with type 2 diabetes and their caregivers.

The Intouch interns rose to the occasion and exceeded all expectations. Recently, over a two-day period, the interns presented their final projects to their direct managers and the executive team — showing what they did, what they learned, and how they made a difference in the lives of their clients and target audiences.

“This group of interns was so poised and professional. They took this task seriously and delivered incredible solutions,” said Faruk Capan, CEO. “I’m excited to see how this generation changes the face of healthcare marketing.” Read below to learn more about the group projects from each of our three locations.

CHICAGO/NEW YORK: The HoneyComb App
The Chicago and New York interns used the vast knowledge they gained throughout the summer to create a hypothetical app focusing on teenagers with type 2 diabetes and their caregivers. With the goal of creating a sense of community, their app, HoneyComb, put its focus on daily health tips, nutrition and medication tracking. These features aligned perfectly with their theme of “You’re Not Alone” by encouraging users to interact on the app’s newsfeed, “The Hive.”

The interns didn’t stop there with their ambitious thinking. Beyond its attractive and interactive design, they put together a plan to release enhancements in phases, such as a caregiver-specific version of the app, the ability for users to earn badges, and creating both an iPhone and Android version. Their passion for helping diabetic teens shined through during their presentation, and their enthusiasm was electric.

KANSAS CITY: Medical Missions Foundation – MMF
Located in Lenexa, Kansas, MMF is an organization that sends medical professionals around the world to perform procedures otherwise unavailable in those countries. This non-profit was looking to unify its brand across digital assets — in particular, its website, email communications, and social platforms. A group of 10 interns worked tirelessly, overcoming several unforeseen obstacles, to deliver a beautiful design that would carry over to all channels. They kept the needs of the client top of mind and impressed them with their deliverables and professionalism.

KANSAS CITY: National Parkinson Foundation – Heartland Chapter
The Heartland chapter of the National Parkinson Foundation in Leawood, Kansas, is run by a very small army of 2.5 employees. Their passion for their cause is larger than their capacity to serve, and that is where 14 KC interns came to the rescue! This client was looking for a website redesign that was visually appealing in order to drive more donations and expand disease awareness in the community. Taking into careful consideration the possible physical impairments of Parkinson’s patients navigating the site, the team put patient needs at the forefront of their redesign.

The team took their role a step further and developed a social content calendar for the next three months, created an animated infographic with donation totals, and taught the client about website analytics. They even developed an easy-to-follow guide to teach the client how to update the content and maintain the new site on their own.

“Making the client’s job easy — that’s what we’re supposed to be doing,” said account intern Sarah Anees. “Every intern volunteered to do something they didn’t know much about. We came together, and that ultimately made our project a success.”

Intouch is proud of what the interns accomplished this summer and knows they all have bright futures ahead! For more information on summer internships, please click here. To read about past intern experiences, please click here.

Thank you, congratulations and best wishes to the 2015 summer intern class!