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April 18, 2018

Adobe Summit 2018 Recap: It’s All About Customer Experience

This past March, a team from Intouch took a trip to Las Vegas, Nevada (along with 12,000 other people) and found ourselves wrapped in the excitement of the 2018 Adobe Summit. Throughout the four-day event, we attended keynotes and presentations designed to wow the digital marketing masses surrounding its

April 6, 2018

Blending Old and New, SXSW 2018 Finds Power With the People

Download the Recap South by Southwest (SXSW) 2018 has come and gone, but there are still timely takeaways from the sessions Intouch team members attended last month. The concept of decentralization rose above all to become the encompassing ideology emerging from SXSW 2018. The overall idea – the increasing

April 4, 2018

Data’s Disrupting Healthcare Marketing: Here’s How

Thanks to digital technology, we’re able to capture, store and analyze information like never before. This is affecting every part of our lives, but especially in healthcare marketing. Data is allowing us to regain, and improve, the clarity and knowledge we once got from in-depth conversations between physicians and sales

March 29, 2018

Cambridge Analytica Scandal: Don’t Blame Facebook. Blame Bad Ethics

Download the POV On March 17, The New York Times reported that consulting firm Cambridge Analytica misused personal data on more than 50 million Facebook users in order to manipulate the 2016 presidential election. Though politics are the central theme, the incident has also raised questions about the implications of

March 12, 2018

SXSW 2018: Lead, Follow, or Get Out of the Way: New Partnerships Abound in Health

Some of the most exciting things at SXSW 2018 aren’t the technology (though that’s amazing – SVP Joe Doyle found the Interactive Innovation Awards especially noteworthy), or even the celebrities (Account Manager Jacob Tepper was surprised by Elon Musk in one session, and Associate Creative Director Allie Golden ran smack into Timothee Chalamet)

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