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June 15, 2018

Communicating Beyond the Label: FDA Guidance Finalized

Download the POV On Wednesday, June 13, 2018, the Food and Drug Administration (FDA) finalized two important guidance documents related to communications about prescription drugs and medical devices. The draft versions of these guidance documents were released in January 2017. These recent finalized versions represent a significant opportunity for

May 31, 2018

15 Questions to Ask – and 5 NOT to Ask – to Beat Adversity in Pharma Marketing (and Life!)

In our industry, “adverse event” is a term that refers to something very specific – a side effect of a medication. But what about the non-drug-related “adverse events” that we all face at work? Your project gets cancelled. The event you’re running goes disastrously. You don’t know what comes next

May 22, 2018

Pricing Pressure in Pharma and Value-Based Care

Controversy over drug pricing isn’t going anywhere, and neither is the attendant potential hit to the industry’s reputation. Outside of Capitol Hill, managed care continues to gain importance, as the slow but steady evolution continues from fee-for-service to value-based care. While healthcare remains in the political spotlight in the United

May 15, 2018

Industry Insiders Skeptical on Trump’s Call for DTC Pricing Disclosures

On Friday, May 11, 2018, President Trump announced his administration’s “blueprint”-- titled American Patients First -- to lower prescription drug prices. The 44-page document identified four areas of focus needed to reform the current system: increase competition improve government negotiation tools create incentives for lower list prices decrease out-of-pocket costs

May 9, 2018

Modern Marketing: The Coming AI Revolution in Pharma

We work hard every day to deserve our reputation as leaders in digital health, alerting clients and colleagues to promising trends and technologies, sorting through the hype to discern what will truly advance the industry to improve patient outcomes. So when we kept receiving questions about artificial intelligence (AI),

May 7, 2018

How Edge Computing Will Affect Pharma Marketing

From TechCrunch to Forbes and across healthcare, analysts and pundits are talking about how edge computing will change how we work. But what IS edge computing? Edge computing refers to moving processing closer to the origin of the data. Because smaller and smaller devices can process more and more information, data can often

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