The Intouch internship program recently wrapped up its sixth year, and once again, it was a fun and productive summer for everyone involved. This year, we had 27 interns across our three U.S. offices: 3 in the NYC, 8 in Chicago and 16 in the KC office.
Our interns included recent college grads and students who’ve yet to graduate, and everyone got to see and participate in everyday agency work, as well as contribute to a final intern project.
The New York intern project aimed to address the stigma around mental illness and seeking help, and ultimately to change patient behavior. The group created materials for a mock client that were designed to encourage patients and their caregivers to consider a new therapy when a current approach wasn’t working. Interns gathered research on disease statistics and existing therapies and then used that information to create a multimedia solution that was fun and educational for child patients and their adult caregivers.
In Chicago, interns took on another important cause: updating a website for IMPACT, the LGBT Health and Development Program at Northwestern University. For the project, the group did a complete site and asset audit, then created a style guide and recommendations for user experience, search and keyword use, branding and social media best practices.
The KC interns were tasked with developing new branding and a new website for Natalie’s ART Foundation — ART stands for “awareness research and treatment.” The foundation was started by the parents of 8-year-old Natalie, who lost her battle with DIPG (diffuse intrinsic pontine glioma), a rare form of brain cancer that affects the brainstem. The purpose behind creating the website was not only to update the branding, but to increase involvement with people visiting the site. The interns wanted to give the client a website that could be maintained, and a social strategy that would be easy to implement. Meg Bradley, one of the KC design interns working on the project said, “The family was just excited to have this opportunity to increase awareness about the foundation.” The interns were all placed on different teams – account, search, creative, etc., – but worked together as one to bring the new site to life.
We caught up with Meg and asked her about her experiences at Intouch this summer. Check out the Q&A below.
What did you expect coming into your internship, in terms of the kind of work you’d get to do — and did it turn out different than you expected?
Coming from an artistic background, I didn’t know what to expect from a pharma-related business. From website updates to social media posts and animations, I never could have guessed the variety of work I would have hands-on experience with. The projects I was able to work on during my internship taught me more than I ever could have imagined.
What’s been the most valuable learning experience you’ve had?
The most valuable experience I had this summer at Intouch comes from adapting to the constraints of a project. Highs and lows happen often in projects; you have to be even more creative to work around those to make things happen in a timely manner. The real world moves a lot faster than the college environment, but it forces you stay on your toes.
Were you in touch with classmates or friends doing internships at other companies? If so, was their experience different from yours, and if “yes,” how?
From what my classmates have shared from their internships, there was a wide range of experiences. My best friend hated her internship. The company had never had an intern before, and they didn’t know how to assign her work. Most days she was left with nothing to do or just answering phones. Another friend loved her experience, but it ultimately helped her decide she wanted to look for a different type of work in the future. Compared to them, I had only positive experiences at Intouch. I always had work to do, I loved the culture and would enjoying working in this industry in the future.
What would you say to college students thinking about doing an internship?
DO IT! Every summer! Internships are one of the best ways to get your name out there and meet people. I’ve made amazing connections and expanded my network so far in just one summer. More often than not, jobs these days come from who you know. Use your time in school to build up your network any way you can.
If you’re interested in becoming an intern at Intouch or would like to view open positions, visit our careers page.