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Wendy Blackburn

Wendy Blackburn

Executive Vice President

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“I’m passionate about how Intouch often plays a role in bridging the gap between pharma and patients...”

Q

You do a lot of writing and conference presentations for our industry. What are you favorite topics?

Social media in pharma (and the opportunities it presents) is one of my favorites. I’m passionate about how Intouch often plays a role in bridging the gap between pharma and patients and how we can help them understand each other better, find their common ground. I believe there’s a lot we could all do there to make a difference, and social media can be a catalyst for that.

Q

Was there a single industry event that led you to begin your blog, ePharma Rx?

The blog was originally designed to showcase our strengths at Intouch. When I started ePharma Rx with gusto in 2008, we were one of the industry's best-kept secrets. We needed a way to showcase our thinking and reach out to the world. Today, there are many great pharma blogs and a lot more noise. And we have Intouch Soul as a platform for a wonderfully wide variety of Intouch perspectives. So ePharma Rx’s frequency now tends to be “whenever I feel like it” and topics tend to be around “whenever I feel inspired.”

Q

What was the last good book you read?

The Happiness Project by Gretchen Rubin.

Q

What was your very first paying job?

Not counting babysitting, at 16, I worked at a collection agency doing data entry.

Q

What was your favorite college course?

All of the communications and English courses — lots of writing — were my favorite. I had a liberal arts education and majored in communications, with a minor in graphic design.

Q

How did you get started in this industry?

I've worked in some aspect of healthcare or biotech since I graduated college. I interned and then worked full-time at a hospital where I helped build their first website. After that, I did client service at an agency that specialized in high tech and biotech. Our clients were developing the machines that would someday sequence the human genome.

Q

What chore do you absolutely hate doing?

I actually don't mind chores like cleaning the house or yardwork. I can see the results immediately, so that's satisfying. If I had to pick one... cleaning the toilet. Nobody likes doing that.

Q

What is your favorite drink?

The perfect glass of red wine paired with the right meal — usually a good Zinfandel or Syrah.

Q

Why were you given your name?

The name Wendy was popularized by J. M. Barrie, the playwright who created Peter Pan. My mom loved it and always wished her name was Wendy. So, she gave me the name.

Q

Do you have any hidden talents?

Party tricks? I'm not going to details. Actually, I am double-jointed. My shoulders, fingers and toes. That's different. I don’t play a musical instrument or sing or anything. Unless bad karaoke counts.

Q

If you could live during any time period, which would it be?

Right now. Considering where women are now, modern medicine, and our current technology... Past eras may sound romantic, but their problems were worse.

Q

Are you a morning person or a night owl?

I'm a morning person. I have the most energy in the morning. I bounce out of bed.

Q

Are you a cat person or a dog person?

I am a lifetime lover of pretty much all animals, but currently, I have two very large, slobbery dogs (over 100 pounds each), named Bacchus and Bella.