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Ron Kane

Ron Kane

Senior Vice President, Client Services

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“We like to say that Allora is a system that works the way pharma works... ”

Q

What's your elevator pitch for Allora?

Allora is a new-generation marketing system that helps sales teams and marketers manage messaging to the latest tablet devices and deliver value to physicians to help patients live better. We like to say that Allora is a system that works the way pharma works because it is a system built for pharma marketers by pharma marketers.

Q

As the chief evangelist for Allora, what would you say is your biggest challenge?

The biggest challenge for us is to help people understand what Allora does. We have to realize pharma’s use of the iPad® is only a couple of years old, even for the earliest adopters. The need for a platform is now just emerging as pharma grapples with the logistics of this new opportunity to create. Allora represents a needed innovation that provides the ability to better manage and easily update marketing messages in the field.

Q

What was the last good book you read?

I'm always reading. It's a life passion for me. The last good business book I read was Topgrading by Brad Smart. It's a completely different way to think about interviewing and getting the most out of new team members. I've been hiring and coaching people for many years, and it's one of the few books that's changed how I think about the process.

Q

What was your very first paying job?

I had a paper route at 12. I delivered the Bloomer Advance in a small farming community in Wisconsin. When the snow was packed hard on the streets, I could use my ice skates on my paper route.

Q

What was your favorite college course?

An American history course. It gave me a passion for history that I didn't have in high school.

Q

If you could have lunch with any person, living or dead (other than a relative), who would it be?

One of the great philosophers, like Augustine. The City of God is one of the greatest books in all literature. I would love to meet the man behind the words.

Q

How did you get started in this industry?

I spent some of my career as a consultant to organizations — helping them learn technology and strategy. I'm fairly new to pharma, but I spent a lot of years building technology solutions to help large companies optimize their enterprises. I worked with David Windhausen in a senior role. When he started talking to me about Intouch, I got excited.

Q

What is your favorite drink?

I'm a strong coffee addict with no plans to be rehabilitated.

Q

Why were you given your name?

I was named for my dad. I'm actually Ron, Jr.

Q

Do you have any hidden talents?

I'm an excellent foosball player. I'm also good at memorizing stuff. I once memorized a short book — which does not explain why I can never find my keys.

Q

If you could live during any time period, which would it be?

Now. The pace of life and history are interesting. Fifty years from now, it may be even more fun.

Q

Are you a morning person or a night owl?

Night owl. I stay up late and get up early. I usually stay up until 1:00 in the morning.