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Molly Buczynski

Molly Buczynski

Senior Vice President, Client Services

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“The campaign was built with a true understanding of the disease... ”

Q

You have an impressive history in direct and digital marketing. What would you say has been the highlight of your career thus far?

I would say the highlight of my career is in digital at Intouch. We helped to develop and launch the HUMIRA® Crohns “Rethink Your Expectations” campaign in 2010 for Abbott, where we implemented everything from the website and online tools to emails, print, in-office and direct mail. The campaign was built with a true understanding of the disease, which required research, discussion, information and ideas. In the end, the campaign was unlike anything in the category, and the patients reacted positively. We did some great work, had a good time, and it didn’t hurt that we won an award.

Q

What was your very first paying job?

I was a waitress at the age of 15 in Michigan at a restaurant called The Wooden Spoon — a breakfast and lunch place. I learned so much at that job. I was a bit of troublemaker in high school but always managed to get to work at 7 AM every weekend and had great friends I worked with that I still keep in touch with today.

Q

What was your favorite college course?

I majored in advertising. All of my best classes were in advertising; however, my favorite was ad campaigns. Everyone developed a campaign and presented to the ad board. I’m fairly certain we did a beer campaign. I loved the collaboration, creativity and fun of it all. Even then, I seemed to be the “account person.”

Q

How did you get started in this industry?

I got my start in college, but before I pursued an advertising degree, I thought I wanted to be in the fashion world. I actually have an associate degree in fashion marketing. In my second year, I noticed that the majority of graduates were heading off to be managers of clothing stores, which wasn’t my ideal career path. So, I went to my advisor and told him that I wasn’t interested in a career as a retail manager. He helped me make the transition to advertising based on my goals, and here I am. I can now put together an outfit in addition to an ad campaign.

Q

If you could have lunch with any person, living or dead (other than a relative), who would it be?

Off the top of my head? Obama — Barack or Michelle. I think it would be an amazing experience for me, especially being a Chicagoan. My other would be the Dalai Lama — just to sit, chat and have a cup of tea.

Q

What chore do you absolutely hate doing?

So many! Home life, I hate unloading the dishwasher. Work life, I hate putting paper in the printer.

Q

What's something about you that most people don't know?

I grew up in Michigan, and my dad lived on a farm. I bailed hay, picked corn and raspberries, and used to be able to ride a motorcycle. (It’s been a while.) I also come from a family of eight and am one of seven siblings. I used to run marathons and once ran Boston. It was very hard to get there. I trained for two years and only qualified by one second after sprinting the last mile.

Q

What is your favorite drink?

Vodka tonic, extra lime.

Q

Why were you given your name?

My parents liked Amanda but decided on Molly, which I think fits who I am. My middle name Marie is my grandmother’s name.

Q

Do you have any hidden talents?

From a hobby perspective, I used to be fairly decent at pottery, but that was back in the day when I had time for it. It’s definitely not piano or guitar; I tried those, too. Really, running has always been my thing.

Q

If you could live during any time period, which would it be?

The 1960s. I feel like music was such a part of people’s souls. It would have been fun to be part of that generation — I think I have a little hippie in me. It seems like it was an easier generation, a little more play than work.

Q

What was the last good book you read?

As a mom of twin boys, I don’t get to read too often. The last book I really enjoyed was Gone Girl by Gillian Flynn. I both hated and loved the end.

Q

Are you a morning person or a night owl?

I am definitely not a morning person — you can usually find me online at 11:00 PM.