Menu Icon
Menu Icon
X

SEARCH

leadership

Marty Canniff

Marty Canniff

Senior Vice President, Creative Services

Twitter linkedin

“When it comes to digital, you have to think about the experience and the interaction.”

Q

As a creative guy working in a digital-centric multichannel agency, do issues ever arise?

I think it’s a certain type of creativity. If you are comparing it to traditional advertising, it’s different. It exercises a different set of creative muscles. It’s creative problem solving in a much broader sense. I came from a print background and it was a lot easier, because once you have the creative concept it was about format. When it comes to digital, you have to think about the experience and the interaction. It’s a whole different level of creativity.

Q

What technological innovation in the last few years are you the most excited about?

Probably the concept of Quantified Self, which is individual data that feeds into big data for unprecedented insight into health and behavior.

Q

What was the last good book you read?

Creative Confidence, by Ideo founders Tom and David Kelley.

Q

What was your first paying job?

Delivering newspapers on my bike.

Q

What was your favorite college course?

Aesthetics. We studied writings on art through the ages and discussed and debated their meaning.

Q

If you could have lunch with any person, living or dead (other than a relative) who would it be?

Steve Martin. His range of talent and interests is astounding: Comedian, author, musician, etc.

Q

How did you get started in this industry?

I’ve been a visual artist from an early age. I have a natural talent for puzzle solving (I solved the Rubik’s cube as a teenager – still can!). Combine the two, add in formal design training and there you have it. I started at a two-person shop called Pear Design in Chicago.

Q

What chore do you absolutely hate doing?

Loading the dishwasher. It’s really just a messy and monotonous thing to do. It’s the least fun part of the meal.

Q

What is your favorite drink?

Water. Boring I know, but nothing tastes as good when I’m thirsty.

Q

Why were you given your name?

My mother had an Uncle Marty that she adored — he lived to be over 100. My father’s brother is also named Marty.

Q

Do you have any hidden talents?

I try not to keep them hidden. But maybe the ability to solve the Rubik’s Cube qualifies?

Q

If you could live during any time period, which would it be?

Now. This is an amazing time. The things that my smart phone and Basis device can do are revolutionary.

Q

Are you a morning person or a night owl?

I’m a night owl. But I go to bed early to be in decent shape when my little kids wake me up at 6 a.m.