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Joanna Friel

Joanna Friel

Vice President of Creative

Q

What technological innovation in the last few years are you the most excited about?

The iPad. It gave so many people a way to become more comfortable with technology.

Q

How many languages do you speak?

English, and apparently I must speak a second one because half the time my kids don’t seem to understand what I say.

Q

What was the last good book you read?

Until I Find You, by John Irving. Or pretty much anything he has written. I’m in a John Irving phase right now.

Q

What was your first paying job?

Working in the fitting room at Loehmann’s when I was 15. It was a communal fitting room, and I learned quickly what the aging process does to the body. Yikes.

Q

What was your favorite college course?

Ethics.

Q

If you could have lunch with any person, living or dead (other than a relative) who would it be?

Charles Nelson Reilly. I grew up watching him on Match Game. The stories he would have…

Q

How did you get started in this industry?

I bought pencil boxes (the cigar-box kind) and stuffed them with personalized pencils, my resume and cover letter, which were printed on elementary school penmanship paper. I went to almost every ad agency in Chicago one September morning and delivered them. I had three messages from agencies by the time I got home that evening.

Q

What chore do you absolutely hate doing?

Vacuuming.

Q

What is your favorite drink?

Grande Americano with half a packet of Sugar in the Raw.

Q

Why were you given your name?

I’m the last child, and my parents ran out of good names, so they gave me my mom’s name.

Q

Do you have any hidden talents?

I can fall asleep at will.

Q

If you could live during any time period, which would it be?

The early ‘50s. It was a time before everyone knew that everything they did was probably bad for them and for the earth. Blissful ignorance.

Q

Are you a morning person or a night owl?

Morning person. You can catch me at Starbucks every morning by 5 a.m.