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Jill Groebl

Jill Groebl

Senior Vice President, Client Services

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“... our team’s knowledge of the healthcare industry and the digital industry is vast.”

Q

As the head of our diverse Pharmacopia team, what has been your greatest challenge?

Because we represent a diverse group of brands and pharmaceutical companies, our team's knowledge of the healthcare industry and the digital industry is vast. Each brand and product is specialized — from an orphan drug developed for an extremely rare disease to over-the-counter cleansers and moisturizers.

Our team approaches each brand challenge by understanding the audience, as well as the disease state or condition. We have to tailor our objectives and strategies for each; it is never "one size fits all." As we move brands ahead in the digital world, we have to be thinking broadly about what we can offer, but fit it to the narrow needs of each client and the industry itself.

Q

What was your very first paying job?

I was a clerk in a dime store that sold everything from apparel to cosmetics. The store was Copperfield's, a popular store in our small town of about 6,000.

Q

What was your favorite college course?

I had a lot of them. I was in the journalism and public relations program. I liked writing and graphic design courses. Publishing was probably my favorite because it combined writing and design layout.

Q

How did you get started in this industry?

My first true advertising job was for a direct marketing agency (B2B, sports marketing). Database marketing was the big thing. We designed websites for the Kansas City Chiefs and the Tennessee Titans.

Q

If you could have lunch with any person, living or dead (other than a relative), who would it be?

Sigmund Freud. My minor was psychology, and the mind has always been interesting to me.

Q

What chore do you absolutely hate doing?

Unloading the dishwasher.

Q

What's something about you that most people don't know?

I guess you could say I'm a bionic woman. I broke my right leg in two places when I was six months pregnant. As a result, I have two plates and 16 screws in my leg. Also, 20 years ago, I broke my left arm in two places. I have one plate and 8 screws as a result of that.

Q

What is your favorite drink?

A very nice Pinot Noir. A. Rafanelli Winery — in Sonoma, California — is one we enjoy.

Q

Why were you given your name?

I've been told a couple of stories. First, I was named after the actress Jill St. John. Second, a friend of our family was named Jill.

Q

Do you have any hidden talents?

I don't know if this is a talent, but I make a mean pot of brisket chili.

Q

If you could live during any time period, which would it be?

The 1920s. I love that era. Prohibition, flappers and speakeasies — there were so many secretive things going on.

Q

What was the last good book you read?

Tiny Beautiful Things by Cheryl Strayed. It's a compilation of advice letters about life — issues big and small. She gives a great perspective, making you realize that your "big" problems really aren't that big.

Also, The Great Gatsby is one of my favorites of all time. It's a great depiction of the 1920s.

Q

Are you a morning person or a night owl?

I'm a night owl, for sure. I used to go to bed around midnight, but now I have a baby and force myself to go to bed before 10:00.

Q

You've done a lot of charity work in your spare time. What groups are you involved in?

I've been working with March of Dimes on and off recently. Since having a baby, I haven't had time to chair any of the events. This year, I've been participating as an event volunteer. We did a walk and an event called Dining for Babies.

This past year, I also participated in an event and silent auction for a local charity called Shadow Buddies. They provide emotional support for children who are sick or hospitalized.