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Greg Kirsch

Greg Kirsch

Senior Vice President

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“The outcome of the work is more fulfilling because we’re making a big impact on people’s lives.”

Q

Your role here at Intouch has evolved since you came onboard in 2008. How would you describe your position now?

My primary position is leading the creative team. I have the best job in the agency. I love the energy, excitement and creativity.

When I started with Intouch, I wore a number of hats. Now, I’m more specialized, less of a generalist. This allows me to focus on managing my team. Our creative department has grown from 15 people to over 50 now. With that has come an influx of new ideas and dynamics. It’s exciting to come to work and imagine: "What’s going to happen today?"

I also continue to head up the professional training here, which is very fulfilling.

Q

Working with the creative staff at Intouch has to be interesting. What would you say is your biggest challenge?

Creativity — by its nature — is subjective. It’s difficult to not insert my own opinion into everything. I have to allow room for other people to be creative and find answers. When do I influence that? If I can come up with an objective reason, I feel comfortable stating it. But it's a challenge to bite my tongue when all I have is a subjective reason.

Q

How does Intouch's dedication to pharma impact the work you do?

It makes it more challenging because there are more rules to follow. By the same token, that's what makes it fun. We're asked to come up with new ways to creatively and compellingly convince people to talk to their doctors about a drug. The outcome of the work is more fulfilling because we're making a big impact on people's lives.

Q

What was the last good book you read?

Drive by Daniel Pink. It gave me new thoughts about what motivates people: autonomy, mastery and purpose. I think it's made me a better manager.

Q

What was your very first paying job?

I worked for my hometown newspaper, bailing paper and pouring lead (for type). But I worked my way through college building grain bins. It was demanding, labor-intensive work that left my hands covered in cuts. Now, the only cuts I take are to my ego.

Q

What was your favorite college course?

I took some acting classes and enjoyed that. Writing classes, too. Any right-brain classes.

Q

If you could have lunch with any person, living or dead (other than a relative), who would it be?

Abraham Lincoln. Right now, our country is so polarized I wonder if we're ever going to be able to work together as a nation. Lincoln wouldn't allow us to split apart, and he ended up saving the nation. I admire him for that.

Q

How did you get started in this industry?

When I was in college, I knew I wanted to be in advertising after reading From Those Wonderful Folks Who Gave You Pearl Harbor by Jerry Della Femina. It looked more fun than business classes I was taking.

Q

What chore do you absolutely hate doing?

Cleaning the gutters. It's usually cold, wet and messy — and scary.

Q

What is your favorite drink?

Cabernet Sauvignon. Give me a glass of wine and a steak, and I'm happy.

Q

Do you have any hidden talents?

I enjoy singing. I sing in church. I don't have a great voice, but I can carry a tune. If I drink enough, and there's a karaoke machine in the bar...

Q

If you could live during any time period, which would it be?

Probably a hundred years from now. We've seen so much technological innovation and growth in the past 20 years. What's it going to be like then? Things are happening so fast now.

Q

Are you a morning person or a night owl?

Night owl.

Q

What do you in your spare time?

My motorcycle has been a lot of fun. For years, my mom said I couldn't get one. Then, my new bride said I couldn't get one. Eventually we had kids. They said I couldn't get one. Now, finally there's no one telling me I can't. Well, maybe they just got tired of telling me no. I like to ride on the weekends and go to the lake. It's relaxing.