Menu Icon
Menu Icon
X

SEARCH

leadership

Dirk Reinhardt

Dirk Reinhardt

Senior Vice President

Q

What technological innovation in the last few years are you the most excited about?

Connected life. I know it’s a broad topic, but imagining the possibilities when all people, devices and data are seamlessly connected is truly mind-blowing. It’s already shaping our industry with patients being more in control of their personal health choices and expecting their interactions with health providers to be more personal and collaborative, too. There are so many more opportunities that we can’t even envision at this point. It’s an exciting time to work in pharma.

Q

How many languages do you speak?

Two-and-a-half. I’m a German living in Chicago since 2010. So that makes two languages. The other language is French. But even after being tortured for five years in school, I can barely say “croissant” at our local bakery.

Q

What was the last good book you read?

The biography of Che Guevara. My wife and I spent our honeymoon in Cuba, so I got fascinated about both his personality and the revolution as a failed social experiment.

Q

What was your first paying job?

I was 12 and delivered magazines on my bike. I loved this job since I got to know all the different people in our neighborhood.

Q

What was your favorite college course?

I studied marketing but added some courses about applied social studies. I really enjoyed it and realized students were much more passionate about learning than getting through university as fast as possible.

Q

If you could have lunch with any person, living or dead (other than a relative) who would it be?

Robert de Niro — not for lunch, but for drinks. I just like him as an actor. If I see him in a movie, I will watch it. I don’t even need to know what the movie is. I like people and personalities who are just not average, and he is one of them.

Q

How did you get started in this industry?

I joined DraftFCB in Hamburg after an internship. I loved the creative environment and the ability to dig deep to understand why people do what they do. Since then, I worked for Leo Burnett and Digitas before I joined Intouch. A lot has changed since I started, but what remained is the need to truly understand people in order to get to the root of a business challenge.

Q

What chore do you absolutely hate doing?

Folding clothes. It’s so time-consuming and there’s always that missing sock. I used to work with Whirlpool as a client, so I’m very versed in the technology to wash and dry your clothes. I really like washing and drying — there is that tangible outcome — but folding is just the worst.

Q

What is your favorite drink?

I’m a disappointment for all the beer-loving Germans. I drink beer, but there has to be a reason. I fell in love with mango lassi during a trip in India. I was born in Germany, and I married an Indian woman who actually grew up in Germany until she was 12 and then moved back to India. We didn’t meet until we both moved to Chicago much later in life. So things came full circle.

Q

Why were you given your name?

Because my parents’ favorite name, Helga, wasn’t really an option.

Q

Do you have any hidden talents?

Table tennis. At least I thought so, until I played against some colleagues at Intouch…

Q

If you could live during any time period, which would it be?

While the future has an appeal, I’d rather choose the 1920s, and it needs to be in Vienna. Coffeehouses at that time were public living rooms, where artists and philosophers gathered to read, work and debate.

Q

Are you a morning person or a night owl?

I used to function better the later it was in the day. But as a new father of a son who gets up at 5:30 a.m., mornings are my new primetime.