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Brent Scholz

Brent Scholz

Vice President of Creative

Q

What technological innovation in the last few years are you the most excited about?

I think overall how they’re making everything “smart” now — phones, watches, TVs and so on. What’s exciting is not the technology itself, but rather how people are dreaming up new ways to leverage that technology to make our lives better, more convenient, healthier, etc.

Q

How many languages do you speak?

I can recall just enough Spanish from my high school days that I could ask a taxi driver to get me to a few places. Otherwise, I’m pretty fluent in 3-year-old and 5-year-old.

Q

What was the last good book you read?

I’m going through a phase now where I’m rereading favorites from my youth on my Kindle. I read Ender’s Game first and now just finished Stephen King’s It.

Q

What was your first paying job?

The grocery store. First as a sacker, then in produce. I remember people asking me to pick them out a good watermelon, and I’d just make stuff up, like I somehow had a technique and knew what I was doing — tapping it, holding it to my ear, sniffing it.

Q

What was your favorite college course?

Abnormal psychology. I went to KU and majored in journalism, and they required you to pick three classes in a totally unrelated field to help supplement your education. I chose psychology because I thought it would be valuable to learn how people think, knowing that I was going into advertising. The abnormal psych class had a reputation for being extremely difficult, but I had a different experience. Probably because I was so fascinated that I actually read and learned everything, rather than just cramming for the tests.

Q

If you could have lunch with any person, living or dead (other than a relative) who would it be?

I think lunch with Rick Rubin would be endlessly entertaining. I’d have so many questions about music, early hip-hop culture, etc.

Q

How did you get started in this industry?

Believe it or not, my course was set when I was eight. My grandparents ran a little boutique shop in their basement called Country Crafts in a Cellar. One time during a visit, I went down to their typewriter and banged out an “ad” for their store, basically copying what I had paid attention to in other ads. Proud grandma thought it was the best thing ever, so she ran it (unedited) in the town newspaper. Seeing my work in print and knowing that other people had read it sealed the deal. I still have the clipping.

Q

What chore do you absolutely hate doing?

I love spring, but man I hate when the helicopter leaves fall all over everything as the maple trees bloom. Our gutters, the driveway, the landscaping, the backyard patio — it’s a giant mess. So you get out the blower and try to clean up, and they just blow back onto everything. Grrr.

Q

What is your favorite drink?

When I need caffeine: green tea. When I need a beer: Boulevard KC Pils. When I need a stiff drink: Manhattan.

Q

Why were you given your name?

That’s a great question — I’ll have to ask my parents. They’ve probably told me, but I can’t remember.

Q

Do you have any hidden talents?

I DJed a lot of nightclubs and parties in my late twenties/early thirties, so if I was behind some turntables and had all my records, I could probably still make something happen.

Q

If you could live during any time period, which would it be?

I think it would be awesome to experience the Wild West. The lack of modern medicine would be a bummer, but plenty of saloons and piano bars would make up for it.

Q

Are you a morning person or a night owl?

Big-time morning person. Ever since I can remember, my biological alarm wakes me up around 5:45 … regardless of what I did the night before.