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Boris Kushkuley

Boris Kushkuley

Executive Vice President

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"You always have to be prepared to roll up your sleeves and do whatever it takes to succeed.”

Q

What technological innovation in the last few years are you the most excited about?

I’m very intrigued by the innovation and success of Tesla. It’s very impressive to see how Elon Musk’s vision, focus and resolve helped to overcome huge technological, logistical and economic challenges. This critical area has been ignored for decades.

Q

How many languages do you speak?

I have had an amazing opportunity to live a significant period of my life on three different continents. I was born in the former Soviet Union and grew up speaking Russian, as well as being exposed to Romanian. In my early 20’s I moved to Israel and became fluent in Hebrew. During the last 14 years here, in the United States, English became my first language.

Q

What was the last good book you read?

It was Thinking, Fast and Slow, by Daniel Kahneman. Behavioral Economics is a new, fascinating area of study. It is enlightening and has so many applications to marketing. Reading this and a few other books on the subject, including Dan Ariely’s The Upside of Irrationality, gave me a very different perspective on the causes of certain human behaviors.

Q

What was your first paying job?

My first paying job was cleaning building stairways. I was a young man pursuing a Ph.D. in Biophysics. Though not particularly a glamorous job, it taught me an important lesson: you can never expect your work to consist only of exciting and creative tasks. You always have to be prepared to roll up your sleeves and do whatever it takes to succeed.

Q

What was your favorite college course?

Not surprisingly, my favorite course was Computer Sciences. I immediately fell in love with the limitless opportunities computers offer.

Q

How did you get started in this industry?

As I was ready to receive my Ph.D. from Sackler Institute of Molecular Medicine, I realized that my true passion lies in tinkering with computers and the Internet. Its infinite applications and ability to reach millions of people immediately appealed to me. I joined a tiny startup, which within a few years became one of the leaders in the eCRM platform space and a true pioneer in online disease management and patient health and wellness communities.

Q

What chore do you absolutely hate doing?

Hmm… How about a chore that I love? Cooking. It combines the ability to create, experiment and then enjoy the results of my work. I’ve never considered it a chore.

Q

What is your favorite drink?

I’m not a big alcohol drinker. I’m one of those “broken” Russians. ;-)

Q

Why were you given your name?

I heard a story that I was given my name in honor of famous Russian poet and novelist Boris Pasternak, the author of Doctor Zhivago.

Q

Are you a morning person or a night owl?

I’m definitely a night owl. I love how peaceful and quiet it is when everyone retires to bed allowing me to focus on work or leisure.